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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Microsoft

    Advanced Analytics & AI Optimization with Microsoft Fabric

    Skills you'll gain: Power BI, Microsoft Copilot, Model Optimization, Data Lakes, Data Architecture, Process Optimization, Enterprise Modeling, Process Improvement and Optimization, Real Time Data, Data Modeling, AI Integrations, Performance Tuning, Machine Learning Software, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Analyze Data Using R for Statistical Analytics

    Skills you'll gain: Analytical Skills, Statistical Methods, Exploratory Data Analysis, R (Software), Business Analytics, Data Analysis, Statistical Analysis, Data Visualization, Analytics, Statistical Visualization, R Programming, Analysis, Statistical Programming, Predictive Analytics, Statistical Modeling, Data Structures, Statistical Software, Time Series Analysis and Forecasting, Data Manipulation, Regression Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    EDUCBA

    Java Servlets Case Study - Email Marketing Tool

    Skills you'll gain: Frontend Integration, Full-Stack Web Development, Email Automation, Front-End Web Development, HTML and CSS, User Interface (UI), Web Design, Code Reusability, Server Side, Java Programming, Email Marketing, MySQL, Program Development, Hypertext Markup Language (HTML), Software Architecture, Web Applications, Back-End Web Development, Development Testing, Cascading Style Sheets (CSS), Case Studies

    4.3
    Rating, 4.3 out of 5 stars
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    21 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Analysis, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    4.3
    Rating, 4.3 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Digital Marketing, Data Visualization, Data-Driven Marketing, Performance marketing, Marketing Planning, Marketing Analytics, Strategic Marketing, Digital Analysis, Data Visualization Software, Key Performance Indicators (KPIs), Consumer Behaviour, Customer Analysis, Performance Measurement, Target Market, Performance Analysis, Customer Insights, Market Analysis, Data Analysis, Journey Mapping

    Beginner · Course · 1 - 4 Weeks

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    LearnKartS

    AI Social Media Marketing with ChatGPT & Gemini

    Skills you'll gain: Content Scheduling, Driving engagement, Social Media Content, Google Gemini, Social Media Marketing, Customer Engagement, Social Media, Social Media Management, Social Media Strategy, ChatGPT, Marketing Automation, Content Creation, Content Strategy, Online Advertising, Copywriting, Search Engine Optimization, Keyword Research, Writing, Web Analytics and SEO, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze and Apply R for Data Analytics

    Skills you'll gain: Exploratory Data Analysis, Data Manipulation, Statistical Analysis, R (Software), Analytical Skills, Ggplot2, Data Storytelling, R Programming, Statistical Methods, Data Wrangling, Data Transformation, Quantitative Research, Data Visualization Software, Data Science, Applied Machine Learning, Data Preprocessing, Probability & Statistics, Scatter Plots, Business Analytics, Data Analysis

    Beginner · Specialization · 3 - 6 Months

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    Skillshare

    Marketing & Business: Growth, Strategy & Social Media Skills

    Skills you'll gain: Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Target Market, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Priorities, Scalability, Content Strategy, Telecommuting, Marketing, Business

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    IBM

    BI Dashboards with IBM Cognos Analytics and Google Looker

    Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Dashboard Creation, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Data Analysis, Business Analytics, Analytics, Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    41 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls

    Credit offered

    Graduate Certificate · 6 - 12 Months

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    EDUCBA

    Big Data Analytics with Hive, Pig & MapReduce

    Skills you'll gain: Apache Hive, Big Data, Database Design, Social Media Analytics, Extensible Markup Language (XML), Database Management, Apache Hadoop, Analytics, Data Processing, Data Management, Data Import/Export, Data Integration

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Data-Driven Marketing, Marketing, Digital Brand Strategy, Digital Marketing, Customer Analysis, Digital Marketing Campaigns, Communication Planning, Integrated Marketing Communications, Marketing Planning, Digital Analysis, Consumer Behaviour, Content Marketing, Marketing Communications, Customer Insights, Target Market, Marketing Analytics, Digital Transformation

    4.9
    Rating, 4.9 out of 5 stars
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    12 reviews

    Beginner · Specialization · 3 - 6 Months

1…777879…533

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
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