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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Business Intelligence (BI) Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, Data Visualization, Dashboard, Data Storytelling, Data Visualization Software, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Deep Learning, SQL, Data Analysis, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Marketing Psychology, Influencing, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Marketing Communications, Experimentation, Decision Making, Neurology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    AI for Business: ChatGPT for Brand Storytelling

    Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Content Creation, Consumer Behaviour, Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data

    Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Data Mining, Data Management, Applied Machine Learning, Data Presentation, Scalability, Data Processing, Statistical Analysis, NoSQL, Database Management Systems, MongoDB

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Content Optimization

    Skills you'll gain: Content Performance Analysis, Generative AI, Earned Media, Web Content, Prompt Engineering, Keyword Research, AI Personalization, Search Engine Optimization, Shared Media, Content Creation, Content Strategy, Content Marketing, Public Relations, Owned Media, ChatGPT, Copywriting, No-Code Development

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Practical Machine Learning without Coding

    Skills you'll gain: No-Code Development, Applied Machine Learning, MLOps (Machine Learning Operations), Machine Learning, Analytics, Performance Measurement, Business Metrics, Responsible AI, Cloud Computing, Big Data, Scalability, Workflow Management, Continuous Improvement Process, Data Ethics, Application Deployment, Business Continuity, Compliance Auditing, Performance Tuning, Application Programming Interface (API)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    BI Foundations with SQL, ETL and Data Warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Linux Commands, Apache Kafka, SQL, Apache Airflow, IBM Cognos Analytics, Bash (Scripting Language), Data Pipelines, Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Business Economics, Peer Review, Analytics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Online Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    B

    Birla Institute of Technology & Science, Pilani

    Online Social Media

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, Ethical Standards And Conduct, Facebook, Trustworthiness, Instagram, Digital Media Strategy, Social Network Analysis, Professional Development, Safety and Security, Personally Identifiable Information, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Build AI Apps with No-Code Tools

    Skills you'll gain: Data Ethics, Predictive Modeling, No-Code Development, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Advanced Analytics, Data Storytelling, Business Intelligence, Business Analytics, Data Cleansing, Business Reporting, LLM Application, Artificial Intelligence, Data Processing, ChatGPT, Business Metrics, Predictive Analytics, Data Architecture

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI for Business Intelligence (BI) Analysts: IBM
  • Neuromarketing: Johns Hopkins University
  • AI for Business: ChatGPT for Brand Storytelling: Packt
  • Big Data: University of California San Diego
  • Microsoft Public Relations and Communications Associate: Microsoft
  • Generative Engine Content Optimization: Edureka
  • Practical Machine Learning without Coding: LearnQuest
  • BI Foundations with SQL, ETL and Data Warehousing: IBM
  • Managerial Economics and Business Analysis: University of Illinois Urbana-Champaign
  • Digital Advertising: SkillUp

Skills you can learn in Marketing

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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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