Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, Data Visualization, Dashboard, Data Storytelling, Data Visualization Software, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Deep Learning, SQL, Data Analysis, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Marketing Psychology, Influencing, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Marketing Communications, Experimentation, Decision Making, Neurology
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Content Creation, Consumer Behaviour, Email Marketing
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Data Mining, Data Management, Applied Machine Learning, Data Presentation, Scalability, Data Processing, Statistical Analysis, NoSQL, Database Management Systems, MongoDB
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, Generative AI, Earned Media, Web Content, Prompt Engineering, Keyword Research, AI Personalization, Search Engine Optimization, Shared Media, Content Creation, Content Strategy, Content Marketing, Public Relations, Owned Media, ChatGPT, Copywriting, No-Code Development
Beginner · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: No-Code Development, Applied Machine Learning, MLOps (Machine Learning Operations), Machine Learning, Analytics, Performance Measurement, Business Metrics, Responsible AI, Cloud Computing, Big Data, Scalability, Workflow Management, Continuous Improvement Process, Data Ethics, Application Deployment, Business Continuity, Compliance Auditing, Performance Tuning, Application Programming Interface (API)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, Extract, Transform, Load, Linux Commands, Apache Kafka, SQL, Apache Airflow, IBM Cognos Analytics, Bash (Scripting Language), Data Pipelines, Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Business Economics, Peer Review, Analytics
Build toward a degree
Beginner · Specialization · 3 - 6 Months

SkillUp
Skills you'll gain: Google Ads, Online Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, Ethical Standards And Conduct, Facebook, Trustworthiness, Instagram, Digital Media Strategy, Social Network Analysis, Professional Development, Safety and Security, Personally Identifiable Information, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication
Beginner · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Data Ethics, Predictive Modeling, No-Code Development, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Advanced Analytics, Data Storytelling, Business Intelligence, Business Analytics, Data Cleansing, Business Reporting, LLM Application, Artificial Intelligence, Data Processing, ChatGPT, Business Metrics, Predictive Analytics, Data Architecture
Beginner · Specialization · 1 - 3 Months