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A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.


Popular A/B Testing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Web and Mobile Testing with Selenium

    Skills you'll gain: Open Web Application Security Project (OWASP), Selenium (Software), Software Testing, Security Testing, Test Automation, Performance Testing, Functional Testing, Test Script Development, Mobile Development Tools, Test Tools, Performance Stress Testing, Test Planning, Application Security

    3.7
    Rating, 3.7 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Agent Performance: Build and Test

    Skills you'll gain: Statistical Hypothesis Testing, LangChain, AI Orchestration, Generative AI Agents, CrewAI, Statistical Methods, Agentic Workflows, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Data Analysis, Correlation Analysis, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Hypothesis Testing with Minitab for Data Analysis

    Skills you'll gain: Business Analytics, Statistical Software, Data-Driven Decision-Making, Analytical Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Business Research, Marketing, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Intro to Null Hypothesis Significance Testing with z-test

    Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Statistics, Sampling (Statistics), Statistical Analysis, Probability, Scientific Methods, Data Analysis, Research, Psychology

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Test and Secure Your AI Code

    Skills you'll gain: AI Security, AI Integrations, Test Driven Development (TDD), Security Testing, Vulnerability Assessments, Test Script Development, Unit Testing, Package and Software Management, Code Coverage, Vulnerability Scanning, DevSecOps, Continuous Integration, Dependency Analysis, CI/CD, Test Tools, Software Testing, Test Automation, Integration Testing, Continuous Deployment, Software Versioning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Java Testing: An Introduction to TDD

    Skills you'll gain: Test Driven Development (TDD), Unit Testing, Test Script Development, Development Testing, Software Testing, Testability, Java, Test Case

    3.6
    Rating, 3.6 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Selenium WebDriver and Test Automation

    Skills you'll gain: Selenium (Software), Test Tools, Test Automation, Software Testing, Test Script Development, Test Case, Test Execution Engine, Javascript and jQuery, Scripting, Automation, Software Design Patterns, UI Components

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Automated Analysis

    Skills you'll gain: Test Automation, Regression Testing, Software Testing, Software Development Tools, Software Engineering Tools, Test Script Development, Test Tools, Computer Programming Tools, White-Box Testing, Code Coverage, Security Testing, Verification And Validation, Test Case, Test Data, Automation, Functional Requirement, Application Security, Vulnerability Scanning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    86 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Python Unit Test to Demonstrate TDD

    Skills you'll gain: Test Driven Development (TDD), Unit Testing, Development Testing, Test Script Development, Test Case, Software Testing, Python Programming, File I/O

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Unit Testing in React.js: Create a Unit Test Suite

    Skills you'll gain: Test Script Development, Unit Testing, Test Case, Development Testing, Test Tools, React.js, API Testing, Software Testing, Web Development Tools, Javascript

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Framework Development and Integration

    Skills you'll gain: Version Control, Git (Version Control System), Selenium (Software), Test Automation, Jenkins, Test Script Development, Software Versioning, Continuous Integration, Test Tools, Continuous Delivery, Test Data, Software Testing, CI/CD, Code Reusability, Software Design Patterns, Command-Line Interface, File I/O

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

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In summary, here are 10 of our most popular a/b testing courses

  • Web and Mobile Testing with Selenium: University of Minnesota
  • Analyze Agent Performance: Build and Test: Coursera
  • Apply Hypothesis Testing with Minitab for Data Analysis: EDUCBA
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • Intro to Null Hypothesis Significance Testing with z-test: American Psychological Association
  • Test and Secure Your AI Code: Coursera
  • Java Testing: An Introduction to TDD: LearnQuest
  • Advanced Selenium WebDriver and Test Automation: Packt
  • Introduction to Automated Analysis: University of Minnesota
  • Use Python Unit Test to Demonstrate TDD: Coursera

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