Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Culture Transformation, Human Resource Strategy, Human Capital, Organizational Change, Diversity and Inclusion, Strategic Leadership, Talent Management, Business Transformation, Change Management, Workforce Planning, Organizational Effectiveness, Data-Driven Decision-Making, Predictive Analytics, Strategic Partnership
Intermediate · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Game Design, Project Design, Social Impact, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Training and Development, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Semantic Web, Workflow Management, Prompt Engineering Tools, Responsible AI
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Brand Strategy, Logo Design, Branding, Style Guides, Brand Awareness, Graphic and Visual Design, Marketing Materials, Typography, Design Elements And Principles, Color Theory, Asset Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface (UI), Mobile Development, Javascript
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: ASP.NET, Middleware, .NET Framework, Restful API, Application Programming Interface (API), C# (Programming Language), API Design, Databases, Performance Tuning, Data Persistence, Web Development, Microservices, Scalability, Development Environment, Web Applications, Unit Testing, Data Validation, Web Analytics, Application Security
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Warehousing, Database Administration, SQL, Extract, Transform, Load, Apache Airflow, Relational Databases, Linux Commands, Database Design, IBM Cognos Analytics, Database Management, MySQL, Data Pipelines, Apache Kafka, Bash (Scripting Language), Database Architecture and Administration, Shell Script, Data Store, IBM DB2, Data Visualization, Dashboard
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Logistic Regression, Model Evaluation, Statistical Modeling, Predictive Modeling, Statistical Analysis, Analytics, Advanced Analytics, Data Analysis, Correlation Analysis, Data Modeling, Business Analytics, Machine Learning, Exploratory Data Analysis, Variance Analysis, Python Programming
Advanced · Course · 1 - 3 Months