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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • F

    Fractal Analytics

    Fractal Data Science

    Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Critical Thinking and Problem Solving, Data Analysis Expressions (DAX), Human Centered Design, SQL, Machine Learning, Problem Solving, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    582 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Generative Model Architectures, Decision Intelligence, Data Processing, Big Data, LLM Application, Information Architecture, AI literacy, Strategic Decision-Making, AI Integrations, Enterprise Architecture, Cloud Computing, Data Science, Data Architecture, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Specialization · 1 - 3 Months

  • M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51K reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    Data Analysis and Visualization Foundations

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Big Data, Data Visualization, Microsoft Excel, Data Analysis, IBM Cognos Analytics, Statistical Visualization, Apache Hadoop, Statistical Analysis, Analytical Skills, Dashboard Creation, Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31K reviews

    Beginner · Specialization · 3 - 6 Months

  • F

    Fractal Analytics

    Quantum Computing For Everyone - An Introduction

    Skills you'll gain: Computing Platforms, Cloud Computing, Information Technology, Cybersecurity, Linear Algebra, Critical Thinking

    4.1
    Rating, 4.1 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Capstone for AI-Enhanced Email Marketer

    Skills you'll gain: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Marketing Automation, Target Audience, Data-Driven Marketing, Email Automation, Program Standards, Quality Assurance, Quality Assessment, Web Analytics and SEO, Marketing Effectiveness, Brand Management, Personalized Campaigns, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Key Technologies for Business

    Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Deployment, Responsible AI, Cloud Security, Cloud Technologies, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Engineering, Cloud Computing, Generative AI, Generative Model Architectures, Data Processing, Big Data, LLM Application, AI literacy, Data Science, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    107K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • F

    Fractal Analytics

    Human Decision Making and its Biases

    Skills you'll gain: Decision Making, Critical Thinking, Critical Thinking and Problem Solving, Deductive Reasoning, Analytical Skills, Independent Thinking, Data Literacy, Decision Intelligence, Data-Driven Decision-Making, Behavioral Economics, Complex Problem Solving, Data Analysis, Cooperation, Artificial Intelligence, Emotional Intelligence, Open Mindset, Self-Awareness, Psychology, Communication, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Data Cleansing, Jupyter, Data Literacy, Data Mining, Data Manipulation, Data Preprocessing, Business Analytics, R (Software), Business Analysis, Model Deployment, Database Management, Relational Databases, Stored Procedure, R Programming, Data Science, Data Processing, Big Data, Data Analysis Software, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Social Media Ads, Content & Growth Strategies

    Skills you'll gain: Pinterest, Content Development and Management, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Social Media Content, Content Strategy, Social Media Marketing, Content Scheduling, Paid media, Social Media Campaigns, Marketing Strategies, Social Media, Marketing Automation, Social Media Strategy, Marketing, Social Media Analytics, Content Marketing, Digital Marketing Tools, Business Marketing

    Mixed · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Technical Consulting, Quality Assurance, Market Intelligence, Market Research, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Fractal Data Science: Fractal Analytics
  • IBM AI Foundations for Business: IBM
  • Excel Skills for Business: Essentials: Macquarie University
  • Data Analysis and Visualization Foundations: IBM
  • Quantum Computing For Everyone - An Introduction : Fractal Analytics
  • Capstone for AI-Enhanced Email Marketer: Coursera
  • Key Technologies for Business: IBM
  • Next-Gen Brand Management: Coursera
  • Human Decision Making and its Biases: Fractal Analytics
  • Introduction to Data Science: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Arts and Humanities
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145 courses
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Math and Logic
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Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
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  • IBM AI Engineering Certificate
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