Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Khalifa University
Skills you'll gain: Data Strategy, Data Management, Data Governance, Data Quality, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Predictive Analytics, Analytics, Technical Management, Business Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Regression Analysis, Decision Tree Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
Advanced · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: Writing, Quantitative Research, Statistical Methods, Business Mathematics, Business Analytics, Business Writing, Report Writing, Financial Analysis, Learning Strategies, Finance, AI Personalization, Statistical Analysis, Business Economics, Business, Professional Development, Goal Setting, Productivity Software, Prompt Engineering, Responsible AI
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Governance, SQL, Data Quality, Database Design, Query Languages, Data Manipulation, Data Modeling, Relational Databases, Data Science, Data Analysis, Data Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keras (Neural Network Library), Tensorflow, Artificial Neural Networks, Deep Learning, Customer Analysis, Predictive Modeling, Data Processing, Feature Engineering, Predictive Analytics, Exploratory Data Analysis, Data Cleansing, Software Installation
Mixed · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Image Analysis, Computer Vision, Real Time Data, Reinforcement Learning, Large Language Modeling, Advanced Analytics, Data-Driven Decision-Making, Machine Learning, Artificial Intelligence, Data Integration, Analysis, Automation, Supervised Learning, Natural Language Processing, Data Presentation, Innovation
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Financial Forecasting, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation, Social Media Content
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, Customer Relationship Management, Marketing Analytics, Business Strategy, Change Management, Competitive Intelligence, Responsible AI, Generative AI, Information Privacy, Digital Transformation, Artificial Intelligence, Business Ethics
Beginner · Course · 1 - 4 Weeks

ESCP Business School
Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Market Intelligence, Design Thinking, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months