Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Sage Publications
Skills you'll gain: B2B Sales, Sales Strategy, Consumer Behaviour, Sales, Sales Management, Business Marketing, General Sales Practices, Selling Techniques, Marketing Channel, Brand Loyalty, Sales Process, Marketing Strategies, Marketing, Customer Analysis, Sales Enablement, Specialized Sales, Cross-Channel Marketing, Marketing Effectiveness, Business-To-Consumer, Sales Support
Beginner · Course · 1 - 3 Months
Macquarie University
Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Data Presentation, Microsoft Excel, Dashboard Creation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Excel Formulas, Dashboard, Data Transformation, Spreadsheet Software, Excel Macros, Tree Maps, Data Analysis, Data Wrangling, Data Cleansing, Data Manipulation, Business Intelligence Software
Intermediate · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Surveys, Survey Creation, Market Research, Business Research, Consumer Behaviour, Data Analysis, Marketing, Marketing Psychology, Research Methodologies, Data Collection, Marketing Strategies, Research Design, Target Market, Customer Insights, Customer Analysis, Decision Making, Psychology
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Operations, Information Privacy, General Data Protection Regulation (GDPR), Customer Data Management, Personally Identifiable Information, Law, Regulation, and Compliance, Customer Communications Management, Data Management, Compliance Management, Data Security, Data Mapping, Email Marketing, Risk Analysis, Record Keeping, Document Management, Auditing, Data Integrity, Data Strategy, Data Access, Data Flow Diagrams (DFDs)
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Retention, HubSpot CRM, Email Marketing, Customer Analysis, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Insights, Marketing Automation, Customer Engagement, Customer Communications Management, Customer experience improvement, Marketing Analytics, Driving engagement, Personalized Campaigns, Email Automation, Customer Relationship Building, Prioritization, Trend Analysis, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Prompt Engineering, Timelines, Email Automation, Microsoft Power Automate/Flow, Setting Appointments, Calendar Management, Automation, Microsoft 365, Generative AI, ChatGPT, Collaborative Software, Business Process Automation, Artificial Intelligence, Project Management Software, Time Management, Productivity, Personal Development, Natural Language Processing, Communication
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Google Analytics, Dashboard Creation, A/B Testing, Prompt Engineering, Dashboard, Data Storytelling, Customer Retention, Data Presentation, Customer Relationship Management (CRM) Software, Performance marketing, Paid media, Email Marketing, Web Analytics, Data-Driven Marketing, Marketing Budgets, Forecasting, Marketing Analytics, Generative AI, Marketing Effectiveness, Performance Analysis
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Copywriting, Content Marketing, User Feedback, Marketing Materials, Target Audience, Product Knowledge, Persona Development, Campaign Planning, Marketing Collateral, Concision, Communication Planning, Sales Presentation, Writing and Editing, Customer Insights, Editing, Usability Testing, Customer Analysis, Content Optimization, Communication Strategies, Sales
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Content Strategy, Marketing, Content Creation, Social Media
Intermediate · Course · 1 - 4 Weeks

The Museum of Modern Art
Skills you'll gain: Cultural Diversity, Creativity
Beginner · Course · 1 - 3 Months

Knowledge Accelerators
Skills you'll gain: Power BI, Data Presentation, Dashboard Creation, Microsoft Excel, Dashboard, Microsoft Power Platform, Excel Formulas, Business Intelligence Software, Data Modeling, Datamaps, Data Manipulation, Business Reporting, Data Sharing, Extract, Transform, Load, Data Entry, Data Analysis, Data Storytelling, Analytics, Trend Analysis, Data Management
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Leadership Development, Business Communication, Strategic Communication, Relationship Building, Rapport Building, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism
Beginner · Specialization · 3 - 6 Months