Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Information Architecture, Content Management Systems, No-Code Development, Organizational Skills, Content Management, Document Management, Productivity, User Accounts
★ 4.4 (11) · Mixed · Course · 1 - 3 Months

University of California, Santa Cruz
Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Social Media Campaigns, Communication Strategies, Keyword Research, Social Media, Social Media Content, Web Design and Development, Web Analytics and SEO, Marketing, Workflow Management, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Brand Strategy, Invoicing
★ 4.1 (9) · Beginner · Course · 1 - 4 Weeks

Goldman Sachs
Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Planning, Innovation, Focus Group, Ideation, Business Development, Product Testing, Logistics
★ 4.7 (84) · Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Responsible AI, Automation, Artificial Intelligence, Cloud Infrastructure, Infrastructure Architecture, Agentic systems, AI Integrations, AI Personalization, Predictive Modeling, Business Operations
★ 4.2 (18) · Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Digital Marketing Tools, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Content Optimization, User Experience
★ 4 (10) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Ideation, Brand Management, Interviewing Skills
★ 4.3 (21) · Intermediate · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Canva (Software), Logo Design, Prompt Engineering, Prompt Engineering Tools, Ideation, Brainstorming, Creative Design, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Color Theory, Target Audience
★ 3.8 (20) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Adobe InDesign, Layout Design, Typography, Graphic Design, Adobe Creative Cloud, Design, Digital Design, Design Software
★ 3.9 (16) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring
★ 4.9 (16) · Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: MarTech, Data-Driven Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Personalized Campaigns, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Digital Marketing Tools, Customer Analysis, Digital Advertising, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, Content Optimization, Search Engine Optimization, HubSpot CRM, Advertising
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Order Processing, Product Marketing, Selling Techniques, Sales, Payment Processing, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media
★ 4.6 (8) · Beginner · Guided Project · Less Than 2 Hours