Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, WordPress, No-Code Development, Search Engine Optimization, Blogs, Web Design, Content Management Systems, Shipping and Receiving
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Rmarkdown, Version Control, Data Science, R (Software), Git (Version Control System), GitHub, Data Literacy, General Science and Research, Data Analysis, R Programming, Statistical Programming, Software Installation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Price Negotiation, Consumer Behaviour, E-Commerce, Inventory Management System, Operations Management, Competitive Analysis, Organizational Structure
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning
Intermediate · Specialization · 3 - 6 Months
Rice University
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic Design, Graphic and Visual Design, Content Creation, Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Asset Management, Financial Market, Market Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Retail Management, Case Studies, Retail Store Operations, Competitive Analysis, Market Analysis, Strategic Planning, Market Intelligence, Business, Business Management, Organizational Strategy, Business Analysis, Analysis, Geographic Information Systems
Mixed · Course · 1 - 4 Weeks

Empower School of Health
Skills you'll gain: Health Informatics, Health Technology, Emerging Technologies, Digital Transformation, Big Data, Health Care, Clinical Informatics, Telehealth, Healthcare Industry Knowledge, Blockchain, Artificial Intelligence, Medical Equipment and Technology, Automation, Interoperability, Data Sharing, Robotic Process Automation, Predictive Analytics, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Data Manipulation, Data Ethics, Tableau Software, Data Analysis, Pandas (Python Package), Data Cleansing, Data Quality, Data Processing, Data Validation, Technical Communication, Data Transformation, Python Programming
Advanced · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media, Performance Measurement, Goal Setting, Active Listening, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Strategy, Resource Management, Customer Engagement
Mixed · Course · 1 - 3 Months