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  • Copywriting

Copywriting Courses

Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.


Popular Copywriting Courses and Certifications


  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Memoir and Personal Essay: Managing Your Relationship with the Reader

    Skills you'll gain: Journals

    4.3
    Rating, 4.3 out of 5 stars
    ·
    256 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Prompt Engineering Generative AI for Marketing & Advertising

    Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

    4.5
    Rating, 4.5 out of 5 stars
    ·
    99 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    ·
    602 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Creative Essay Writing: Explore the Personal & Powerful

    Skills you'll gain: Writing, Writing and Editing, Storytelling, Honesty, Journalism, Journals, Editing, Content Creation, Personal Development, Persistence, Lifelong Learning, Self-Awareness, Investigation, Self-Motivation, Proofreading, Creativity, Self-Discipline, Resilience, Mindfulness, Peer Review

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content

    4.7
    Rating, 4.7 out of 5 stars
    ·
    116 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Copy.AI for Beginners: Generate texts for various use cases

    Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, Content Creation, Brand Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Board Infinity

    Writing Effective Technical Documentation

    Skills you'll gain: Target Audience, Design, Ethical Standards And Conduct, Google Docs, Professional Networking, Collaborative Software, Application Programming Interface (API), User Feedback, Portfolio Management

    3.3
    Rating, 3.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Teaching Writing Final Project

    Skills you'll gain: Lesson Planning, Peer Review, Syllabus Development, Writing, Course Development, Developing Training Materials

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Instagram Storytelling: Write Compelling Stories

    Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

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1…91011…14

In summary, here are 10 of our most popular copywriting courses

  • Memoir and Personal Essay: Managing Your Relationship with the Reader: Wesleyan University
  • Prompt Engineering Generative AI for Marketing & Advertising: Coursera
  • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World: University of Illinois Urbana-Champaign
  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • Creative Essay Writing: Explore the Personal & Powerful: Skillshare
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • Copy.AI for Beginners: Generate texts for various use cases: Coursera
  • Writing Effective Technical Documentation: Board Infinity
  • Teaching Writing Final Project: Johns Hopkins University

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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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