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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


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    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Microsoft Copilot, Sales Process, Customer Engagement, Customer experience improvement, Customer Retention, Selling Techniques, Customer Relationship Management, Workflow Management, Sales Presentations, Data Security, Verbal Communication Skills, Product Knowledge, Sales Strategy, Sales Prospecting, Sales, Customer Insights, Data Ethics, General Sales Practices

    Advanced · Professional Certificate · 3 - 6 Months

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    Edureka

    Mastering Claude AI: Prompting, APIs, RAG, and MCP

    Skills you'll gain: Retrieval-Augmented Generation, Model Context Protocol, Agentic Workflows, Prompt Engineering, Anthropic Claude, AI Orchestration, Application Programming Interface (API), Prompt Patterns, Restful API, Prompt Engineering Tools, LLM Application, JSON, Generative AI Agents, Tool Calling, Generative AI, Artificial Intelligence, Agentic systems, Automation, Scalability, Servers

    Intermediate · Specialization · 1 - 3 Months

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    University of Toronto

    Introduction to Self-Driving Cars

    Skills you'll gain: Control Systems, Robotics, Embedded Software, Automation, Software Architecture, Simulations, Safety Assurance, Hardware Architecture, Systems Architecture, Computer Vision, Mathematical Modeling, Safety Standards, Global Positioning Systems

    4.7
    Rating, 4.7 out of 5 stars
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    2.9K reviews

    Advanced · Course · 1 - 3 Months

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    Macquarie University

    Excel Fundamentals for Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Data Preprocessing, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Pivot Tables And Charts, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    4.3K reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Automate Reports and Dashboards with AI

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Project Risk Management, Performance Reporting, Risk Analysis, Data-Driven Decision-Making, Project Management Software, Project Performance, Project Portfolio Management

    Beginner · Course · 1 - 4 Weeks

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    Universidad de Palermo

    Administración de Empresas

    Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Brand Strategy, Strategic Marketing, Leadership Development, Budgeting, Cash Flows, Business Leadership, Value Propositions, Organizational Strategy, Market Dynamics, Economics

    4.8
    Rating, 4.8 out of 5 stars
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    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    Logical Operations

    Problem-Solving Skills

    Skills you'll gain: Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Brainstorming, Creative Thinking, Complex Problem Solving, Team Building, Teamwork, Team Leadership, Solution Selling, Resourcefulness, Business Solutions, Creativity, Collaboration, Analytical Skills, Decision Making, Business Ethics, Strategic Decision-Making, Conflict Management, Analysis

    Mixed · Course · 1 - 3 Months

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    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
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    331 reviews

    Beginner · Specialization · 3 - 6 Months

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    DeepLearning.AI

    AI Python for Beginners

    Skills you'll gain: Large Language Modeling, Prompt Engineering, Artificial Intelligence, Jupyter, Python Programming, Data Analysis, AI Enablement, Application Development, Scripting, Programming Principles, Automation, Application Programming Interface (API), Debugging, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
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    225 reviews

    Beginner · Course · 1 - 4 Weeks

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    Universidad de Palermo

    Inteligencia Artificial Aplicada a la Construcción

    Skills you'll gain: Civil Engineering, Sustainable Architecture, Building Design, Innovation, Sustainable Design, Structural Engineering, Robotics, 3D Modeling

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Level Up: Java-Powered Machine Learning

    Skills you'll gain: Model Evaluation, Data Preprocessing, JUnit, Build Tools, Java Programming, MLOps (Machine Learning Operations), Java, Performance Tuning, Decision Tree Learning, Classification And Regression Tree (CART), Apache Maven, Data Structures, Random Forest Algorithm, Gradle, Data Pipelines, Software Architecture, Software Design, Object Oriented Programming (OOP), Apache, Machine Learning

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Agentic AI Content for Practitioners (Teams: Legal)

    Skills you'll gain: Agentic Workflows, Agentic systems, Contract Compliance, Organizational Change, Legal Technology, Change Management, Contract Review, AI Enablement, Compliance Reporting, Compliance Management, Workflow Management, Regulation and Legal Compliance, Scalability, Automation, Process Design, Risk Analysis

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing automation courses

  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • Mastering Claude AI: Prompting, APIs, RAG, and MCP: Edureka
  • Introduction to Self-Driving Cars: University of Toronto
  • Excel Fundamentals for Data Analysis: Macquarie University
  • Automate Reports and Dashboards with AI: Coursera
  • Administración de Empresas: Universidad de Palermo
  • Problem-Solving Skills: Logical Operations
  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • AI Python for Beginners: DeepLearning.AI
  • Inteligencia Artificial Aplicada a la Construcción: Universidad de Palermo

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