• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • G

    Goldman Sachs

    Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत

    Skills you'll gain: Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Business Development, Strategic Marketing, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)

    Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • E

    EDUCBA

    Unreal Engine Blueprints – Visual Scripting for Games

    Skills you'll gain: Unreal Engine, User Interface (UI), Data Persistence, Game Design, Video Game Development, UI Components, Performance Tuning, Interactive Design, Animation and Game Design, User Interface (UI) Design, AI Integrations, Scripting, System Testing, AI Workflows, Programming Principles, Data Structures, No-Code Development, Scalability, Functional Testing, Development Testing

    ★ 4.5 (17) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Product Lining, Agile Product Development, Governance, Product Development, Resource Management, Brand Management

    ★ 3 (6) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • E

    EDUCBA

    REST Assured Java - Creating a Book Store Application

    Skills you'll gain: API Testing, Restful API, Authentications, Test Automation, Test Script Development, Application Programming Interface (API), Software Testing, Authorization (Computing), Java Programming, Java, User Accounts

    ★ 5 (11) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • L

    LearnQuest

    Advanced Closing Tactics for High-Value Deals

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Selling Techniques, Marketing Psychology, Regional Sales, Sales Process, Consumer Behaviour, Sales Presentations, Upselling, Customer Relationship Management, Sales Presentation, Customer Relationship Management (CRM) Software, Negotiation, Price Negotiation, Contract Negotiation, Customer Insights, Customer Retention, Customer Success Management, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Illinois Urbana-Champaign

    Concepts et langage organisationnels

    Skills you'll gain: Performance Measurement, Data Visualization, Business Analysis, Business Strategy, Data Presentation, Accounting, Data Storytelling, General Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Performance Metric, Analytical Skills, Innovation, Marketing Analytics, Marketing, Data Analysis, Organizational Development, Consumer Behaviour, Value Propositions

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • P

    Packt

    Finance for Non-Finance

    Skills you'll gain: Financial Statements, Working Capital, Financial Forecasting, Budget Management, Cost Management, Financial Statement Analysis, Variance Analysis, Budgeting, Cost Control, Financial Data, Cash Management, Income Statement, Forecasting, Financial Acumen, Cash Flows, Cash Flow Forecasting, Capital Expenditure, Balance Sheet, Financial Analysis, Profit and Loss (P&L) Management

    Beginner · Course · 1 - 4 Weeks

    Category: Credit offered
    Credit offered
  • U

    University of Colorado System

    Time, Change, and Decisions for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Time Series Analysis and Forecasting, Markov Model, Simulation and Simulation Software, Predictive Analytics, Predictive Modeling, Customer Engagement, Bayesian Statistics, Customer Retention, Consumer Behaviour, Decision Making, Autoencoders

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    Universidades Anáhuac

    Food Design Thinking: Pensar creativamente la alimentación

    Skills you'll gain: Design Thinking, Food and Beverage, Consumer Behaviour, Creative Thinking, Health Education, Culture, Sustainable Systems, Nutrition and Diet, Innovation, Creative Problem-Solving, Entrepreneurship, Social Impact

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • P

    Pearson

    Wireshark 101: Packet Analysis Essentials

    Skills you'll gain: Network Troubleshooting, Network Protocols, Network Monitoring, Network Analysis, TCP/IP, Cyber Security Assessment, Network Security, User Interface (UI)

    Beginner · Course · 1 - 4 Weeks

    Category: Credit offered
    Credit offered
1…969798…118

In summary, here are 10 of our most popular consumer behavior courses

  • Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत: Goldman Sachs
  • Unreal Engine Blueprints – Visual Scripting for Games: EDUCBA
  • Lean Product Portfolio Management: University of Maryland, College Park
  • REST Assured Java - Creating a Book Store Application: EDUCBA
  • Product Intelligence: Unlock Insights for Product Success: Coursera
  • Advanced Closing Tactics for High-Value Deals: LearnQuest
  • Concepts et langage organisationnels : University of Illinois Urbana-Champaign
  • Finance for Non-Finance: Packt
  • Time, Change, and Decisions for Marketing: University of Colorado System
  • Food Design Thinking: Pensar creativamente la alimentación: Universidades Anáhuac

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok