• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Créer un Moodboard pour votre marque avec Canva

    Skills you'll gain: Canva (Software), Visual Storytelling, Creative Design, Graphic Design, Branding, Graphical Tools, Brand Management, Photo Editing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Active Listening For Professionals

    Skills you'll gain: Active Listening, Social Skills, Emotional Intelligence, Empathy & Emotional Intelligence, Professional Development, Interpersonal Communications, Personal Development, Empathy, Relationship Building, Constructive Feedback, Communication, Non-Verbal Communication, Client Services

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Women's Leadership: Boost your skills and drive change

    Skills you'll gain: Persuasive Communication, Communication, Public Speaking, Resilience, Empowerment, Professional Development, Emotional Intelligence, Mentorship, Employee Coaching, Professional Networking, Branding, Assertiveness, Self-Awareness, Self-Motivation, Leadership Development, Leadership, Empathy, Social Media, Proactivity, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents with Model Context Protocol & Typescript

    Skills you'll gain: Model Context Protocol, Token Optimization, AI Workflows, Generative AI Agents, Agentic Workflows, AI Orchestration, Context Engineering, Agentic systems, LLM Application, Prompt Patterns, AI Enablement, AI Security, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering Tools, Prompt Engineering, AI Personalization, ChatGPT, Multimodal Prompts, Anthropic Claude, AI Product Strategy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Trends and Innovations in Sports Media

    Skills you'll gain: Driving engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    استراتيجيات تمركز المنتج | Product Positioning Strategies

    Skills you'll gain: Product Lining, Brand Management, Branding, Product Management, Product Marketing, Product Strategy, Brand Strategy, Brand Awareness, Product Promotion, Brand Loyalty, Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Marketing

    Skills you'll gain: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Economía y bienestar: decisiones que mejoran tu calidad de vida

    Skills you'll gain: Economic Development, Economics, Policy, and Social Studies, Public Policies, Socioeconomics, Economics, Social Studies, Social Sciences, Behavioral Economics, Policy Analysis, Sociology, Psychology, Data Collection

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    RF/Microwave Design - S-parameter Analysis

    Skills you'll gain: Electronic Systems, Simulation and Simulation Software, Electronics Engineering, electromagnetics, Communication Systems, Electrical Engineering, Telecommunications, Test Equipment, Electronics, Performance Testing, Electronic Components, Technical Design, Wireless Networks, Engineering Design Process, Simulations, Engineering Analysis, Design, Design and Product, Grant Applications, Data Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Council on Exercise

    Evidence-Based Nutrition for Coaches and Trainers

    Skills you'll gain: Nutrition Education, Nutrition and Diet, Nutrition Counseling, Exercise Science, Health And Wellness Coaching, Behavioral Health, Pharmacology, Chronic Diseases, Coaching, Physiology, Habit Formation, Scientific Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Wireshark for Packet Capture: Analyze web traffic

    Skills you'll gain: Network Protocols, Network Performance Management, Network Monitoring, Network Troubleshooting, Threat Detection, Network Analysis, Network Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    ANSYS FLUENT - FUNDAMENTALS OF CFD

    Skills you'll gain: Simulation and Simulation Software, Engineering Analysis, Simulations, 3D Modeling, Mechanical Engineering, Engineering Design Process, Computer-Aided Design, Thermal Management, Numerical Analysis, Computational Thinking, Scientific Visualization, Software Design, Mechanics, Analytics, Physics, Differential Equations, Computer Systems

    Intermediate · Course · 1 - 4 Weeks

1…9899100…124

In summary, here are 10 of our most popular consumer behavior courses

  • Créer un Moodboard pour votre marque avec Canva: Coursera
  • Active Listening For Professionals: Alex Genadinik
  • Women's Leadership: Boost your skills and drive change: Banco Interamericano de Desarrollo
  • AI Agents with Model Context Protocol & Typescript: Vanderbilt University
  • Trends and Innovations in Sports Media: Real Madrid Graduate School Universidad Europea
  • استراتيجيات تمركز المنتج | Product Positioning Strategies: Alfaisal University | KLD
  • The Future of Sports Marketing : Real Madrid Graduate School Universidad Europea
  • Economía y bienestar: decisiones que mejoran tu calidad de vida: Universidad de Palermo
  • RF/Microwave Design - S-parameter Analysis: Coursera
  • Evidence-Based Nutrition for Coaches and Trainers: American Council on Exercise

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok