
Skills you'll gain: Vibe coding, Brainstorming, Planning, Generative AI, Content Creation, Artificial Intelligence, Data Analysis, Presentations, Data Visualization, Business Communication, Responsible AI, Research, Project Management, Machine Learning
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Marketing Budgets, Online Advertising, Target Audience, Digital Advertising, Paid media, Performance marketing, Campaign Management, Advertising Campaigns, Web Analytics, Budget Management, Forecasting, Performance Analysis, Bidding, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Advertising, Campaign Management, Web Analytics, Target Audience, Merchant Services
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Performance Analysis, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Keyword Research, Marketing Planning, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Web Analytics and SEO, Customer Analysis, Marketing Strategies, Search Engine Optimization, A/B Testing, Google Ads, Data Storytelling, Smart Goals, Campaign Management, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Keyword Research, Content Performance Analysis, Search Engine Optimization, Prompt Engineering, Dashboard, Project Schedules, Marketing Strategies, AI Personalization, Interviewing Skills, Web Analytics, Project Planning, Strategic Marketing, Customer Analysis, Digital Marketing, Content Strategy, Generative AI Agents, Market Intelligence, Performance Analysis, Marketing Design, Strategic Partnership
Beginner · Professional Certificate · 3 - 6 Months