Web Analytics Courses
Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
Popular Web Analytics Courses and Certifications
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Status: NewStatus: PreviewBoard Infinity
Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
Status: NewStatus: Free TrialSkills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Status: NewStatus: Free TrialSkills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Web Analytics, Exploratory Data Analysis, Data Visualization Software, Trend Analysis, Data Analysis, Automation, Business Intelligence, Data Wrangling, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science
Status: Free TrialSimplilearn
Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Marketing Budgets, Performance Metric, Performance marketing, Pay Per Click Advertising, Paid media, Marketing Strategies, Search Engine Optimization, Data-Driven Decision-Making, Marketing Automation, Digital Marketing, AI Personalization
What brings you to Coursera today?
Status: NewStatus: Free TrialSkills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Google Ads, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Performance Analysis, Customer Retention, E-Commerce
Status: Free TrialSkills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, Return On Investment, MarTech
Status: NewStatus: Free TrialSkills you'll gain: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management
Status: NewStatus: Free TrialCoursera
Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
Status: NewStatus: Free TrialSkills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Web Content, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Status: Free TrialSkills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Performance marketing, Web Analytics
In summary, here are 10 of our most popular web analytics courses
- Getting Started in Google Analytics:Â Coursera
- Analyze Website Visitors with Google Analytics Segments:Â Coursera
- Google Analytics: Quick Wins and Hacks for Marketers:Â Board Infinity
- SEO Mastery: From Fundamentals to GenAI and GEO Strategies:Â IBM
- Kibana Projects: Data Analytics & Visualization:Â EDUCBA
- ROI-Driven Digital Marketing Analytics:Â Simplilearn
- Google Analytics Course: Track, Analyze & Grow:Â LearnKartS
- Unilever Digital Marketing Analyst:Â Unilever
- Optimize Sales with AI E-commerce Analytics:Â Coursera
- AI-Powered Modern Marketing:Â Coursera
