Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Financial Data, Big Data, Data Governance, Analytics, Accounting Systems, Enterprise Resource Planning, Data Mining, Governance Risk Management and Compliance, Advanced Analytics, Digital Analysis, Interactive Data Visualization, Governance, Data Visualization, Predictive Analytics, Statistical Visualization, Control Objectives for Information and Related Technology (COBIT), Financial Systems, Data-Driven Decision-Making, Financial Analysis, Business Systems
Gemischt · Kurs · 1–4 Wochen
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Werbung, Planung der Kommunikation, Marketing-Kanal, Marketing-Kommunikation, Schreiben, Marketing, Marketing Management, Verbraucherverhalten, Produktplanung, Produktstrategie, Integrierte Marketingkommunikation, Produkt Auskleidung, Produkt-Sortiment, Kommunikationsplan, Strategisches Marketing, Marketing-Planung, Produktlebenszyklus-Management, Marktchancen, Werbekampagnen, Werbestrategien, Marketing-Strategien
Auf einen Abschluss hinarbeiten
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Budget Management, Business Planning, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Marketing Budgets, Plan Execution, Risk Management, Operational Analysis, Branding
Anfänger · Spezialisierung · 3–6 Monate

Real Madrid Graduate School Universidad Europea
Kompetenzen, die Sie erwerben: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence
Anfänger · Spezialisierung · 3–6 Monate

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Sustainable Business, Marketing Management, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Environmental Issue, Digital Marketing, Engineering Management, Emerging Technologies
Auf einen Abschluss hinarbeiten
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Analytics, Email Marketing, Web Analytics, Content Marketing, Marketing Analytics, Blogs, Direct Marketing, Brand Marketing, Digital Analysis, Driving engagement, Content Creation, Content Strategy, Customer Engagement, Digital Content, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Data-Driven Marketing, Online Advertising
Anfänger · Spezialisierung · 1–3 Monate

Johns Hopkins University
Kompetenzen, die Sie erwerben: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Operational Analysis, Transportation Operations, Risk Modeling, Business Operations, Risk Analysis, Spreadsheet Software, Process Optimization, Statistical Methods, Business Modeling, Decision Making, Model Optimization, Logistics, Production Planning
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Content Performance Analysis, Marketing Analytics, Data-Driven Marketing, Content Scheduling, Marketing Automation, Performance marketing, Web Analytics, Email Automation, Customer Analysis, Campaign Management, Customer Retention, Content Optimization, Promotions and Campaigns, Revenue Forecasting, Search Engine Optimization, Content Development and Management, Financial Forecasting, Strategic Partnership, Budget Management, Copywriting
Mittel · Kurs · 1–3 Monate

Sage Publications
Kompetenzen, die Sie erwerben: Consumer Behaviour, Social Media Marketing, Global Marketing, Social Media Strategy, Social Media Campaigns, Social Media Management, Marketing, Social Media Analytics, Digital Media Strategy, Business-To-Consumer, Marketing Management, Social Network Analysis, Marketing Communications, Digital Marketing Campaigns, Digital Marketing, Business Ethics, Driving engagement, Cultural Diversity, Community Development, Digital Communications
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Generative KI, Datenverarbeitung, Präsentation der Daten, KI-Kenntnisse, Dashboard, OpenAI, Datenanalyse, Prompt Engineering Tools, SQL , Analytik, Verantwortungsvolle AI, Erstellung des Dashboards, Python-Programmierung, Daten-Ethik, Interaktive Datenvisualisierung, Daten-Storytelling, Generative Modellarchitekturen, Abfragesprachen, Schnelles Engineering
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Security Controls, Scalability, Azure Synapse Analytics, Data Pipelines, Databases, Microsoft Azure, Data Governance, Extract, Transform, Load, Data Lakes, Databricks, NoSQL, Data Processing, Cloud Management, Big Data, Apache Spark, Dashboard Creation, Interactive Data Visualization, Large Language Modeling, Applied Machine Learning, Model Training
Mittel · Berufsbezogenes Zertifikat · 3–6 Monate
Kompetenzen, die Sie erwerben: Content Marketing, Content Strategy, Content Development and Management, Marketing Strategies, Competitive Analysis, Marketing Planning, Content Performance Analysis, Target Audience, Content Creation, Marketing, Content Optimization, Brand Marketing, Brand Strategy, Content Scheduling, Branding, Marketing Analytics, Key Performance Indicators (KPIs), Brand Management, Journey Mapping, Web Analytics and SEO
Anfänger · Kurs · 1–3 Monate