Copywriting-Kurse können Ihnen helfen zu lernen, wie klare, überzeugende Texte für Marketing, Werbung und digitale Kanäle entstehen. Sie können Fähigkeiten in Sprache, Tonalität, Struktur und Zielgruppenansprache aufbauen. Viele Kurse stellen Schreibtechniken, Content-Frameworks und Tools vor, die das Erstellen wirkungsvoller Texte unterstützen.

University of Washington
Kompetenzen, die Sie erwerben: Geschäftskorrespondenz, Schreiben, Kommunikation, Business-Kommunikation, Business Schreiben, Englische Sprache, Aufbau von Beziehungen, Geschäftliches Schreiben, Professionelle Netzwerkarbeit
Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Product Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Marketing Automation, Copywriting, Campaign Management, Performance Analysis, HubSpot CRM, Campaign Planning, Conversion Funnel Analysis, Target Audience, Customer Engagement, Key Performance Indicators (KPIs), Workflow Management, Brand Marketing, Visual Design
Anfänger · Kurs · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Copywriting, Content Marketing, User Feedback, Marketing Materials, Target Audience, Product Knowledge, Persona Development, Campaign Planning, Marketing Collateral, Concision, Communication Planning, Sales Presentation, Writing and Editing, Customer Insights, Editing, Usability Testing, Customer Analysis, Content Optimization, Communication Strategies, Sales
Anfänger · Kurs · 1–4 Wochen

Sage Publications
Kompetenzen, die Sie erwerben: Closing (Sales), Sales Presentation, Active Listening, Selling Techniques, Conflict Management, General Sales Practices, Persuasive Communication, Sales, Sales Strategy, Verbal Communication Skills, Storytelling, Sales Management, Negotiation, Emotional Intelligence, Drive Engagement, Relationship Management, Overcoming Objections, Empathy & Emotional Intelligence, Customer Relationship Building, Strategic Marketing
Mittel · Kurs · 1–3 Monate

John Wiley & Sons
Kompetenzen, die Sie erwerben: Marketing Planning, Marketing and Public Relations, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Target Audience, Content Marketing, Data-Driven Marketing, Strategic Marketing, Marketing Communications, Thought Leadership, Content Creation, Target Market, Persona Development, Social Media, Business Marketing, Public Relations, Business, Digital Marketing, Web Analytics and SEO
Mittel · Kurs · 1–3 Monate

Microsoft
Kompetenzen, die Sie erwerben: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy
Mittel · Spezialisierung · 3–6 Monate

John Wiley & Sons
Kompetenzen, die Sie erwerben: Content Creation, Blogs, Digital Content, Social Media Marketing, Content Marketing, Social Media, Consumer Behaviour, Web Content, Public Relations, Digital Marketing Tools, Social Media Content, Digital Media Strategy, Marketing, Digital Transformation, Digital Brand Strategy, Marketing Strategies, MarTech, Marketing Communications, Digital Marketing, Web Analytics and SEO
Anfänger · Kurs · 1–3 Monate
Starweaver
Kompetenzen, die Sie erwerben: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Search Engine Marketing, Content Optimization, Google Analytics, Digital Marketing, Web Analytics, Competitive Analysis, Content Strategy, WordPress, Web Content, Content Creation, ChatGPT, Earned Media, AI Workflows, Auditing, Technical Communication, Core Data (Software)
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Content Performance Analysis, Copywriting, Content Marketing, Blogs, Content Creation, Content Optimization, Target Audience, Driving engagement, Digital Content, Content Development and Management, Content Strategy, Marketing Strategies, Search Engine Optimization, Web Content, Social Media Strategy, Digital Marketing Campaigns, Social Media Marketing, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools
Anfänger · Spezialisierung · 3–6 Monate