Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
Anfänger · Spezialisierung · 3–6 Monate

Microsoft
Kompetenzen, die Sie erwerben: Go To Market Strategy, Prompt Engineering, Marketing Analytics, Conversion Funnel Analysis, Applicant Tracking Systems, Competitive Analysis, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Value Propositions, Digital Marketing Campaigns, Marketing Strategies, Strategic Marketing, Product Marketing, Prompt Engineering Tools, Marketing Operations
Mittel · Berufsbezogenes Zertifikat · 3–6 Monate

Microsoft
Kompetenzen, die Sie erwerben: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Product Marketing, Persona Development, Target Market, Marketing Effectiveness, Market Opportunities, Target Audience, Product Strategy, Campaign Management, Business Priorities, Market Share, Data-Driven Marketing, Market Research, Market Analysis, Microsoft Excel
Mittel · Kurs · 1–3 Monate

University of Pennsylvania
Kompetenzen, die Sie erwerben: Logistische Regression, Modell-Optimierung, Simulation und Simulationssoftware, Vokabeln, Business Analyse, Regressionsanalyse, Mathematische Modellierung, Statistische Modellierung, Prädiktive Analytik, Prädiktive Modellierung, Wahrscheinlichkeit, Unternehmensanalyse, Datenmodellierung, Risikoanalyse, Vorhersage, Wahrscheinlichkeitsverteilung, Geschäftsmodellierung, Statistische Methoden
Gemischt · Kurs · 1–4 Wochen

Microsoft
Kompetenzen, die Sie erwerben: Campaign Management, Personalized Campaigns, Cross-Channel Marketing, Campaign Planning, Email Marketing, Digital Marketing Campaigns, Content Performance Analysis, AI Personalization, Journey Mapping, Social Media Campaigns, Data-Driven Marketing, Advertising Mail, Customer Engagement, Communication Planning, Performance Analysis, Customer Insights, Driving engagement, Marketing Budgets, Marketing Analytics, Power BI
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Target Audience, Email Marketing, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Customer Engagement, Campaign Management, Marketing Strategy and Techniques, Loyalty Programs, Driving engagement, Email Automation, Data-Driven Marketing, Customer Insights, Marketing Operations, Customer Retention, Marketing Planning
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Planogram, Inventory and Warehousing, Product Assortment, Retail Management, Global Marketing, Merchandising, Warehouse Operations, Warehouse Management, Reverse Logistics, Inventory Management System, Marketing, Supply Chain, Operations Management, Warehousing, Logistics, Product Management, Business Strategy, Sales, Operational Efficiency, Customer Relationship Management
Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Product Marketing, Value Propositions, Marketing Communications, Strategic Marketing, Strategic Communication, Brand Strategy, Product Strategy, Content Marketing, Communication Planning, Promotional Strategies, Brand Management, Branding, Product Knowledge, Copywriting, Content Performance Analysis, Customer experience strategy (CX), Target Audience, Persona Development, Target Market, Market Analysis
Anfänger · Kurs · 1–3 Monate

Microsoft
Kompetenzen, die Sie erwerben: Applicant Tracking Systems, Go To Market Strategy, Product Marketing, Marketing Operations, Campaign Management, Oral Expression, Marketing, Business Metrics, Professional Development, LinkedIn, Marketing Management, Verbal Communication Skills, Professionalism, Interviewing Skills, Digital Marketing Campaigns, Keyword Research, Job Analysis, Content Optimization, Storytelling, Performance Measurement
Mittel · Kurs · 1–4 Wochen

University of California San Diego
Kompetenzen, die Sie erwerben: Datenverarbeitung, Datenverwaltung, Explorative Datenanalyse, Datenbank-Design, Netzwerk-Modell, Große Daten, Modellevaluation, Regressionsanalyse, Klassifizierungsalgorithmen, Integration von Daten, Graphentheorie, Data Mining, Apache Spark, Bewertung des Modells, Daten-Infrastruktur, Modell Ausbildung, Präsentation der Daten, Datenmodellierung, MongoDB, Daten-Pipelines, Datenmanagement, Apache Hadoop
Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Copywriting, Content Marketing, User Feedback, Marketing Materials, Target Audience, Product Knowledge, Persona Development, Campaign Planning, Marketing Collateral, Concision, Communication Planning, Sales Presentation, Writing and Editing, Customer Insights, Editing, Usability Testing, Customer Analysis, Content Optimization, Communication Strategies, Sales
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Product Marketing, Product Strategy, Value Propositions, Target Audience, Benchmarking, Target Market, Persona Development, Go To Market Strategy, Competitive Analysis, Strategic Marketing, Strategic Communication, Stakeholder Communications, Customer Analysis, Customer Insights, Competitive Intelligence, Organizational Strategy, Market Analysis, Market Opportunities, Needs Assessment
Anfänger · Kurs · 1–4 Wochen