Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Service Design, Service Management, Personalized Service, Service Improvement, Service Level, Strategic Marketing, Marketing Communications, Employee Training, Product Marketing, Operational Excellence, Marketing Channel, Marketing, Product Strategy, Quality Management, Staff Management, Promotional Strategies, Operational Efficiency
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Advertising Campaigns, Campaign Planning, Campaign Management, Driving engagement, Customer Engagement, Drive Engagement, Competitive Analysis, Promotions and Campaigns, Strategic Marketing, Brand Awareness, Promotional Strategies, Brand Marketing, Marketing, Marketing Management, Marketing Strategies, Marketing Strategy and Techniques, Marketing Budgets, Brand Strategy, Ideation, Product Promotion
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Portfolio Risk, Portfolio Management, Derivatives, Investment Management, Asset Management, Investments, Equities, Risk Management, Securities (Finance), Financial Management, Financial Market, Financial Trading, Risk Mitigation, Market Data, Data Import/Export, Securities Trading, Financial Data, Return On Investment, Data Entry, Financial Analysis
Gemischt · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Data-Driven Marketing, Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Management Reporting, Performance Measurement, Human Resource Strategy, Human Resources Management and Planning, Human Resources, People Analytics, Performance Reporting, Employee Performance Management, Performance Metric, Workforce Management, Human Resource Policies, Business Reporting, Business Metrics, Return On Investment
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Dashboard, Compensation Analysis, Dashboard Creation, Microsoft Excel, Employee Retention, People Analytics, Training and Development, Compensation Management, Recruitment, Excel Macros, Spreadsheet Software, Talent Recruitment, Payroll, Employee Training, Data Visualization, Payroll Processing, Training Programs, Human Resource Strategy, Workforce Planning, Human Resource Management
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Meta Ads Manager, Target Audience, Facebook, Campaign Planning, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Digital Advertising, Marketing, Digital Marketing, Budgeting, Cost Management
Mittel · angeleitetes Projekt · Weniger als 2 Stunden

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Marketing Strategies, Digital Brand Strategy, Customer Analysis, Customer experience strategy (CX), Marketing Planning, Target Market, Digital Marketing, Customer Insights, Content Strategy, Target Audience, Marketing Effectiveness, Brand Marketing, Persona Development, Brand Strategy, Agile Methodology, Journey Mapping, Storytelling, Consumer Behaviour, Conversion Funnel Analysis
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Customer Engagement, Customer Relationship Building, Promotional Strategies, Promotions and Campaigns, Marketing Channel, Telemarketing, Marketing Materials, Event Marketing, Branding, Brand Awareness, Advertising, Marketing, Marketing Strategies, Digital Advertising, Consumer Behaviour
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Data Maintenance, Sales Prospecting, Prospecting and Qualification, Customer Data Management, Customer Engagement, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Data Integrity
Anfänger · Kurs · 1–4 Wochen

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Data-Driven Marketing, Performance Analysis, Digital Marketing Campaigns, Campaign Management, Customer experience strategy (CX), Digital Analysis, Digital Marketing Tools, Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation
Anfänger · Kurs · 1–4 Wochen
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Media and Communications, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)
Anfänger · Spezialisierung · 3–6 Monate