Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Coursera
Kompetenzen, die Sie erwerben: Digital Advertising, Meta Ads Manager, Google Ads, Online Advertising, Target Audience, Performance marketing, Digital Marketing Campaigns, Data-Driven Marketing, Marketing Budgets, Digital Media Strategy, Advertising Campaigns, Cross-Channel Marketing, Digital Marketing, Campaign Management, Paid media, Social Media Campaigns, Dashboard Creation, Campaign Planning, Marketing Analytics, Market Trend
Mittel · Kurs · 1–4 Wochen

Google Cloud
Kompetenzen, die Sie erwerben: Big Data, Google Cloud Platform, Data Access, Data Store, SQL, Query Languages
Anfänger · Projekt · Weniger als 2 Stunden

HubSpot Academy
Kompetenzen, die Sie erwerben: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Customer Relationship Management, Business Reporting, Forecasting, Content Performance Analysis, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Customer Engagement, Performance Reporting, Customer Insights, Goal Setting, Customer Data Management
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Target Audience, Campaign Management, Marketing Effectiveness, Meta Ads Manager, Advertising Campaigns, Customer Insights, Online Advertising, Customer Analysis, Content Creation, Target Market, Promotions and Campaigns, Facebook, Content Strategy, Data-Driven Marketing, Content Marketing, Data Import/Export, Social Media Analytics, Social Media, Social Media Marketing, Business Metrics
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Customer Service, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Management, Customer Engagement, Customer Communications Management, Customer Data Management, Customer Analysis, Customer Insights, Driving engagement, Digital Analysis, Customer Support, Digital Marketing, Document Management, User Feedback, Trend Analysis, Drive Engagement, Data Analysis, Analytical Skills
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Python Programming, Code Reusability, Data Processing, Data Analysis, Automation, Programming Principles
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Natural Language Processing, Text Mining, Markov Model, Data Preprocessing, Python Programming, Applied Machine Learning, Classification Algorithms, Algorithms, Probability & Statistics, Dependency Analysis
Mittel · Kurs · 1–3 Monate

Google Cloud
Kompetenzen, die Sie erwerben: Data Warehousing, SQL, Data Management, Database Management, Data Processing, Google Cloud Platform, Data Integration, Data Import/Export, Data Storage, Google Analytics
Anfänger · Projekt · Weniger als 2 Stunden

University of Michigan
Kompetenzen, die Sie erwerben: FinTech, Investments, Wealth Management, Financial Trading, Investment Management, Asset Management, Big Data, Artificial Intelligence, Financial Services, Analytics, Artificial Neural Networks, Financial Data, Machine Learning
Anfänger · Kurs · 1–4 Wochen

Google Cloud
Kompetenzen, die Sie erwerben: Query Languages, Database Design, Data Processing, Database Management, SQL, Google Cloud Platform, Databases, Performance Tuning, Google Analytics
Anfänger · Projekt · Weniger als 2 Stunden

University of Washington
Kompetenzen, die Sie erwerben: Model Evaluation, Regression Analysis, Model Training, Statistical Machine Learning, Supervised Learning, Machine Learning Methods, Predictive Modeling, Statistical Modeling, Statistical Methods, Machine Learning, Machine Learning Algorithms, Model Optimization, Predictive Analytics, Applied Machine Learning, Feature Engineering, Statistical Programming, Model Deployment, Algorithms
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Campaign Management, Presentations, Microsoft Outlook, Campaign Planning, Workflow Management, Brand Marketing, Email Automation, Performance Reporting, Report Writing, Brand Strategy, Social Media Campaigns, Marketing Planning, Brand Management, Performance Analysis, Marketing Automation, Coordinating, Branding, Marketing Communications, Marketing Analytics
Anfänger · Kurs · 3–6 Monate