Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Target Audience, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy
Mittel · Spezialisierung · 1–3 Monate

Real Madrid Graduate School Universidad Europea
Kompetenzen, die Sie erwerben: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Web Scraping, Regression Analysis, Responsible AI, Generative AI, Statistical Analysis, Rmarkdown, Feature Engineering, Predictive Modeling, Time Series Analysis and Forecasting, R (Software), Logistic Regression, Leaflet (Software), Risk Analysis, Data Pipelines, AI Product Strategy, AI Integrations, AI Enablement, AI Personalization, AI Orchestration, AI Workflows
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Visualization, Interactive Data Visualization, Dashboard, Forecasting, Dashboard Creation, Predictive Modeling, Data Validation, Data Entry, Data Management, Data Integrity, Data Security
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Statistical Reporting, Business Reporting, Dashboard, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Facebook, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Graphic Design, Content Creation, Marketing, Branding
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

University of Arizona
Kompetenzen, die Sie erwerben: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: KI-Kenntnisse, Python-Programmierung, Analytik, Daten-Synthese, Interaktive Datenvisualisierung, Datenanalyse, Schnelles Engineering, Generative KI, Prompt Engineering Tools, SQL, Abfragesprachen, Verantwortungsvolle AI, Erstellung des Dashboards, Generative Modellarchitekturen, Datenverarbeitung, Daten-Storytelling, Daten-Ethik, OpenAI
Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Campaign Planning, Promotional Materials, Promotions and Campaigns, Design Strategies, Campaign Management, Logo Design, Data-Driven Marketing, Email Marketing, Cross-Channel Marketing, Content Performance Analysis, Social Media Campaigns, Branding, Drive Engagement, Driving engagement, Experience Design
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Promotions and Campaigns, Campaign Planning, Online Advertising, Pay Per Click Advertising, Performance marketing, Conversion Funnel Analysis, Social Media Marketing, Billing Systems, Event Marketing, Social Media Strategy, Customer Engagement, Customer Insights
Anfänger · Kurs · 1–4 Wochen
IE Business School
Kompetenzen, die Sie erwerben: Werbung, Inhaltliches Marketing, Journalismus, Geschichtenerzählen, Zielpublikum, Branding, Erstellung von Inhalten, Engagement fördern, Content Marketing, Markenstrategie, Markenbekanntheit
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Excel Macros, Data Validation, Scatter Plots, Plot (Graphics), Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Statistical Visualization, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Data Analysis Software, Spreadsheet Software, Financial Data, Financial Analysis, Automation
Anfänger · Spezialisierung · 1–3 Monate