Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Marketing Effectiveness, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, System Monitoring, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation
Anfänger · Kurs · 1–4 Wochen

O.P. Jindal Global University
Kompetenzen, die Sie erwerben: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Data-Driven Marketing, Marketing, Data Processing, Responsible AI, MarTech, Applied Machine Learning, Customer experience improvement, Brand Management, Data Capture, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Generative KI, Kundenanalyse, Verantwortungsvolle AI, Google Analytics, Künstliche Intelligenz, Kundeneinblicke, Marketing-Automatisierung, Kampagnenmanagement, Daten-Ethik, Datengesteuertes Marketing, Marketing-Analytik, Leistungsanalyse
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Performance Reporting, Marketing Analytics, Business Intelligence, Business Intelligence Software, Dashboard Creation, Data-Driven Marketing, Data Visualization Software, Dashboard, Data Presentation, Power BI, Analytics, Tableau Software, IBM Cognos Analytics, Grafana, Data Integration, Splunk
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Campaign Management, Business Workflow Analysis, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Target Audience, Trend Analysis, Digital Marketing Tools, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting
Anfänger · Kurs · 1–4 Wochen

Board Infinity
Kompetenzen, die Sie erwerben: Google Analytics, Data Storytelling, Data Presentation, Marketing Analytics, Web Analytics, Data Validation, Dashboard, Dashboard Creation, Data-Driven Marketing, Customer Insights, Conversion Funnel Analysis, Digital Analysis, Data-Driven Decision-Making, Predictive Analytics, Information Privacy, Data Collection, Key Performance Indicators (KPIs), Event Monitoring
Anfänger · Kurs · 1–4 Wochen

Simplilearn
Kompetenzen, die Sie erwerben: Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Marketing, Data-Driven Decision-Making, Return On Investment, Digital Analysis, Analytics, Heat Maps, Customer Engagement
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Content Performance Analysis, Web Analytics, Multimedia, Content Optimization, Web Content, Driving engagement, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Content Management Systems, Data Analysis, Data-Driven Decision-Making, Data Literacy
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Digital Marketing, Email Marketing, Digital Marketing Campaigns, Blogs, Digital Media Strategy, Content Performance Analysis, Marketing Strategies, Marketing Strategy and Techniques, Campaign Management, Digital Brand Strategy, Marketing Planning, Digital Marketing Tools, Marketing Analytics, Social Media Marketing, Digital Advertising, Online Advertising, Strategic Marketing, Data-Driven Marketing, Campaign Planning, Web Analytics and SEO
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Management, Social Media Content, Pinterest, Marketing Strategies, Marketing Planning, Instagram, Content Performance Analysis, Campaign Planning, LinkedIn, Smart Goals, Facebook, Customer Relationship Management, Marketing Channel, Goal Setting, Customer Engagement
Gemischt · Kurs · 1–4 Wochen

University of California, Irvine
Kompetenzen, die Sie erwerben: Marketing-Effektivität, Digitale Medienstrategie, Vertrieb, Inhaltliche Leistungsanalyse, Marketing-Planung, A/B-Tests, Digitales Marketing, Engagement fördern, Datengesteuertes Marketing, Web-Analytik, Test-Tools, Marketing-Analytik, Marketing, Konversionstrichter-Analyse, Leistungsmessung, Web-Anwendungen, Verbesserung der Kundenerfahrung, Leistungsmetrik, Marketing-Strategien, Wichtige Leistungsindikatoren (KPIs), Verkauf
Anfänger · Kurs · 1–4 Wochen