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There are 3 modules in this course
Enhance your sales toolbox with advanced digital engagement, content creation, and conversion optimization techniques. This course empowers you to become a thought leader, leverage storytelling and multimedia, and master influencer and group-based selling. Learners will practice applying analytics for real-time improvement and conversion tracking. Modules highlight trending and emerging sales tactics, AI-driven engagement, and culturally nuanced approaches designed for diverse and dynamic sales markets.
Unlock the strategies and tools to create powerful social content that doesn’t just get seen but drives real engagement and conversion. In this hands-on module, you’ll learn how to build compelling stories, master video and live selling formats, and tailor every piece of content to connect with your unique audiences in the Indian and U.S. markets. Move beyond generic posts—develop content that sparks conversations, earns trust, and accelerates sales. Gain a practical toolkit for storytelling personalization, content experimentation, and leveraging new social commerce features to position yourself—and your brand—at the forefront of digital sales success.
What's included
9 videos1 reading2 assignments
Show info about module content
9 videos•Total 13 minutes
Welcome to Advanced Engagement, Content, and Conversion Strategies•1 minute
High-Performing Social Content Creation•1 minute
Creating cross-channel stories tailored to diverse buyer personas.•2 minutes
Leveraging local festivals, trends, and experiences for contextual engagement.•1 minute
A/B testing visual versus text content for higher conversion rates.•2 minutes
Crafting persuasive video pitches and explainer segments for digital buyers.•1 minute
Mastering livestream selling and Instagram/Facebook shoppable features.•2 minutes
Integrating conversational selling techniques in live Q&A sessions.•1 minute
From Performing to Optimizing•2 minutes
1 reading•Total 10 minutes
Action Story: Engagement Is High, But No One Is Responding•10 minutes
2 assignments•Total 36 minutes
Coursera generated quiz•10 minutes
Coursera generated quiz•26 minutes
Data-Driven Pipeline and Conversion Optimization
Module 2•1 hour to complete
Module details
Supercharge your sales pipeline with the precision and clarity that only data can provide. In this module, you’ll transform the way you approach engagement, campaign design, and conversion—learning to unlock robust analytics, automate reporting, and create compelling calls to action based on what truly works for your priority markets. Gain ready-to-use frameworks for interpreting social metrics, identifying untapped opportunities, and rapidly increasing response and close rates. Build the kind of data-driven process that makes every decision smarter, every campaign sharper, and every deal more likely to close.
What's included
8 videos2 readings2 assignments
Show info about module content
8 videos•Total 15 minutes
Data-Driven Pipeline and Conversion Optimization•1 minute
Interpreting campaign metrics for Indian, U.S., and Hispanic market segments.•2 minutes
Automating reporting to identify underperforming touchpoints.•2 minutes
Applying attribution models to optimize future pipeline activity.•2 minutes
Designing psychologically persuasive CTAs for digital buyers.•2 minutes
Segmenting offers and campaigns for micro-audiences.•2 minutes
Optimizing landing pages and DMs for immediate lead-to-close improvement.•2 minutes
Expert Insights: Sales•3 minutes
2 readings•Total 20 minutes
Action Story: The Pipeline Looks Busy, but Nothing Is Closing•10 minutes
Action Story: Plenty of Leads, Almost No Conversions•10 minutes
2 assignments•Total 36 minutes
Coursera generated quiz•10 minutes
Data-Driven Pipeline and Conversion Optimization•26 minutes
Influencer, Group, and Community Selling
Module 3•1 hour to complete
Module details
Leverage the immense power of social networks to unlock new levels of trust, reach, and sales. This module reveals how to source and partner with influencers, set up high-performing groups, and orchestrate community-driven sales events for exponential business growth. Go beyond basic social engagement—learn to collaborate authentically, facilitate referral networks, and maintain compliance in diverse and fast-evolving environments. By mastering influencer and group selling strategies, you’ll drive sustainable demand, amplify your brand’s voice, and turn every network touchpoint into a high-value conversion opportunity.
What's included
8 videos2 readings2 assignments
Show info about module content
8 videos•Total 11 minutes
Influencer, Group, and Community Selling•1 minute
Sourcing and qualifying influencers for regional and vertical markets.•2 minutes
Co-creating campaign assets for mutual value and reach.•1 minute
Managing compliance and disclosure in multi-market collaborations.•1 minute
Setting up and leading targeted groups for B2B/B2C sales.•1 minute
Designing group commerce offers for festive/seasonal events in India and the U.S.•1 minute
Measuring and scaling referral-driven growth in online communities.•1 minute
From Engagement to Sales Growth•1 minute
2 readings•Total 20 minutes
Action Story: Big Reach, Little Trust•10 minutes
Action Story: The Community Is Growing, but Sales Aren’t•10 minutes
2 assignments•Total 36 minutes
Building Influencer Partnerships•10 minutes
Influencer, Group, and Community Selling•26 minutes
Earn a career certificate
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LearnQuest is the preferred training partner to the world’s leading companies, organizations, and government agencies. Our team boasts 20+ years of experience designing, developing and delivering a full suite industry-leading technology education classes and training solutions across the globe. Our trainers, equipped with expert industry experience and an unparalleled commitment to quality, facilitate classes that are offered in various delivery formats so our clients can obtain the training they need when and where they need it.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.