When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 7 modules in this course
As the final course in the Building Your Freelancing Career specialization, learners will build upon their fundamental skills from courses 1-4 to develop a fully fleshed out business plan, brand and financial model for their real freelancing business, or one they develop just for the purpose of determining whether or not they will be able to launch a new business venture. Once they have developed their plan, they will be able to submit them for peer review and completion of the specialization.
CalArtians who do not see a "Sponsored by CalArts" notice when enrolling are encouraged to access this course and the specialization by joining through the Coursera for CalArts program linked in the course/specialization FAQ.
You've arrived at your capstone project! Hopefully, you have taken the time to work through and consider the lessons from all of the previous courses. This is the moment where you'll pull all of those lessons together to produce a comprehensive business plan.
What's included
3 videos6 readings1 discussion prompt
Show info about module content
3 videos•Total 5 minutes
Course Introduction •2 minutes
Introduction to Business Plans •3 minutes
Get acquainted with our freelancers •1 minute
6 readings•Total 40 minutes
Specialization Overview•5 minutes
Capstone Project Details •15 minutes
About CalArts and Extended Studies•5 minutes
Forum Guidelines•5 minutes
Academic Integrity•5 minutes
Requesting Peer Reviews•5 minutes
1 discussion prompt•Total 5 minutes
Meet and Greet •5 minutes
Course 1 Review - Developing Your Service
Module 2•4 hours to complete
Module details
What's included
4 videos9 readings
Show info about module content
4 videos•Total 35 minutes
Find a Problem with a Hungry Audience •12 minutes
Understanding and Sizing Your Market •9 minutes
Spy on the Competition •7 minutes
Design Your Solution •7 minutes
9 readings•Total 195 minutes
Build Your Persona•30 minutes
Research Your Ideal Customer •30 minutes
Problem and Ideal Target Customer (Page 2) •10 minutes
Market Sizing•30 minutes
Market Research & Sizing (Page 3)•10 minutes
Step 3 - Assess the Competition •30 minutes
Competition (Page 4)•15 minutes
Discover your customers•30 minutes
Solution (Page 5) •10 minutes
Course 2 Review - Finances
Module 3•2 hours to complete
Module details
What's included
5 videos3 readings
Show info about module content
5 videos•Total 27 minutes
Business Finance •10 minutes
Business Inputs Walkthrough•12 minutes
Could you give yourself a raise? •2 minutes
Testing additional assumptions•2 minutes
Adding more complexity to your inputs•1 minute
3 readings•Total 75 minutes
Runaway 3: Design your business budget•30 minutes
Runway 3 continued•30 minutes
Financial Plan (Page 7)•15 minutes
Course 3 Review - Style and Presentation
Module 4•2 hours to complete
Module details
What's included
3 videos3 readings
Show info about module content
3 videos•Total 11 minutes
Preparing Your Business Plan•2 minutes
Branding•6 minutes
Pitch your solution •2 minutes
3 readings•Total 90 minutes
Add Your Branding•30 minutes
Branding (Page 1 and entire document)•30 minutes
Pitch & Positioning (Page 6)•30 minutes
Course 4 Review - Risks
Module 5•1 hour to complete
Module details
What's included
4 videos1 reading
Show info about module content
4 videos•Total 10 minutes
Risk Management•3 minutes
Passwords & Account Management •1 minute
Rajib on facing and overcoming obstacles•3 minutes
Nick on balancing finances•3 minutes
1 reading•Total 30 minutes
Risks (Page 8) •30 minutes
Course 5 - Business Plan Wrap-Up
Module 6•1 hour to complete
Module details
What's included
1 video2 readings
Show info about module content
1 video•Total 2 minutes
Making a Go/No Go Decision •2 minutes
2 readings•Total 50 minutes
Go or No Go? (Page 9) •20 minutes
Self Evaluation (Page 10) •30 minutes
Finalize and submit your plan
Module 7•2 hours to complete
Module details
Let's review what goes into a business plan and how you can assemble all of the work you have done in the previous courses into your freelancing business plan.
What's included
6 videos1 reading1 peer review1 discussion prompt
Show info about module content
6 videos•Total 12 minutes
Evaluating a Business Plan •3 minutes
Giving Useful Feedback •2 minutes
Socks' words of encouragement•1 minute
Nick's words of wisdom•4 minutes
Rajib's parting advice •1 minute
Conclusion •1 minute
1 reading•Total 5 minutes
Next Steps•5 minutes
1 peer review•Total 120 minutes
Capstone Project Submission•120 minutes
1 discussion prompt•Total 5 minutes
Stay connected•5 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
I'm a CalArtian (student, faculty, staff, and/or alumnx). How do I take this course for free?
CalArtians can earn a certificate by completing all of the content in this course and the specialization at no additional cost when they join through the Coursera for CalArts program and use their CalArts email address when registering for a Coursera account.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.