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Business Case Analysis

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The Hong Kong University of Science and Technology

Business Case Analysis

This course is part of Business English for Non-Native Speakers Specialization

Instructors: Kin Tang

9,401 already enrolled

Included with

Learn more

7 modules

Gain insight into a topic and learn the fundamentals.

52 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

52 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments¹

AI Graded see disclaimer

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Business English for Non-Native Speakers Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:

Module details

Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.

What's included

1 video5 readings1 assignment1 peer review1 discussion prompt

1 videoTotal 3 minutes

Welcome3 minutes

5 readingsTotal 50 minutes

Capstone introduction10 minutes
China National Consumer Goods Corporation (CNC) Business Case Study10 minutes
Critical reading and analysis of the case10 minutes
Language practice for writing a case analysis10 minutes
Review key grammar and structure10 minutes

1 assignmentTotal 30 minutes

Practice challenging grammar and structure30 minutes

1 peer reviewTotal 120 minutes

Creating a preliminary case analysis 120 minutes

1 discussion promptTotal 10 minutes

Describing and explaining the case10 minutes

Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.

What's included

3 readings1 assignment1 peer review1 discussion prompt

3 readingsTotal 30 minutes

Analysing the situation10 minutes
Language practice for a situational analysis10 minutes
Review key grammar and structure10 minutes

1 assignmentTotal 30 minutes

Practice challenging grammar and structure30 minutes

1 peer reviewTotal 120 minutes

Writing a situational analysis 120 minutes

1 discussion promptTotal 10 minutes

Analysing CNC's situation10 minutes

Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.

What's included

4 readings1 assignment1 peer review1 discussion prompt

4 readingsTotal 40 minutes

Creating a well-organized and logical executive summary10 minutes
A review of report writing10 minutes
Language practice for executive summary writing10 minutes
Review key grammar and structure10 minutes

1 assignmentTotal 30 minutes

Practice challenging grammar and structure30 minutes

1 peer reviewTotal 120 minutes

Writing Parts 1 and 2 of an executive summary120 minutes

1 discussion promptTotal 10 minutes

Creating an executive summary (Parts 1 and 2)10 minutes

Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.

What's included

4 readings1 assignment2 peer reviews1 discussion prompt

4 readingsTotal 40 minutes

Planning content and structure of a pitch10 minutes
Verbal and non verbal communication for effective delivery10 minutes
Language practice for business pitches10 minutes
Review challenging English sounds10 minutes

1 assignmentTotal 10 minutes

Practice challenging English sounds10 minutes

2 peer reviewsTotal 180 minutes

Pitching your solution60 minutes
Say it right - /æ/ sound 'man'120 minutes

1 discussion promptTotal 10 minutes

Using effective verbal and non verbal communication10 minutes

Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.

What's included

5 readings1 assignment2 peer reviews1 discussion prompt

5 readingsTotal 50 minutes

Conducting an audience analysis10 minutes
Preparing a presentation10 minutes
Tone, style and formality10 minutes
Describing and explaining10 minutes
Review challenging English sounds10 minutes

1 assignmentTotal 30 minutes

Practice challenging English sounds30 minutes

2 peer reviewsTotal 120 minutes

Presenting a situational analysis60 minutes
Say it right - /θ/ sound 'thin' 60 minutes

1 discussion promptTotal 10 minutes

Presenting a situational analysis10 minutes

Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.

What's included

5 readings1 assignment2 peer reviews1 discussion prompt

5 readingsTotal 50 minutes

Providing support for your suggestions10 minutes
Understanding cross cultural communication10 minutes
Hofstede's cultural dimensions10 minutes
Making recommendations10 minutes
Review challenging English sounds10 minutes

1 assignmentTotal 30 minutes

Practice challenging English sounds30 minutes

2 peer reviewsTotal 120 minutes

Presenting your recommendations and justifications60 minutes
Say it right - /r/ sound 'red' 60 minutes

1 discussion promptTotal 10 minutes

Presenting your recommendations and justifications10 minutes

What's included

1 video1 reading2 peer reviews

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Instructor ratings

(11 ratings)

Kin Tang

The Hong Kong University of Science and Technology

5 Courses323,506 learners

Delian Gaskell

The Hong Kong University of Science and Technology

5 Courses323,506 learners

Sean McMinn

The Hong Kong University of Science and Technology

5 Courses323,506 learners

Offered by

The Hong Kong University of Science and Technology

Learner reviews

5 stars
67.92%
4 stars
20.75%
3 stars
3.77%
2 stars
0%
1 star
7.54%

Showing 3 of 52

Reviewed on Sep 23, 2021

The materials are great! The only concerns you have is to wait for others to review your works. Probably need some ways to reduce the long pending assignment. Thanks.

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