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There are 6 modules in this course
This is Class 2 of the MOOC Specialization, Become a Sustainable Business Change Agent.
In this class you will learn more change agent skills and hear from people who have made changes in their organizations.
You will also learn more about green design and sustainability reporting.
The skills from this class will help improve products and services in your company or help the company issue its first, or an improved sustainability report.
Introducing change in a organization is not simple. Initiatives you think are 'no brainers' can face opposition and more complex change requires careful planning. Your success in initiating change depends on your ability to understand and leverage the organizational forces that constrain and empower individual discretion. In this module you will learn that initiating change requires both leadership and effective management. You will learn how to identify the forces at work in the organization that can be tapped to drive change and the forces that maintain the status quo, restraining change to the new state. Finally, you will identify the ways that the roles people hold in organizations constrain their behavior in predictable ways...that you can use to anticipate opposition and identify potential allies.
What's included
5 videos1 reading1 assignment
Show info about module content
5 videos•Total 34 minutes
Leading and Managing- Two Roles a Change Agent Fills•4 minutes
Change Models- Three States; Driving and Resisting Change•9 minutes
Implementing Change- One Person's Experience•5 minutes
Implementing Change- A More Complex Example•8 minutes
Leveraging Roles and Role Expectations•8 minutes
1 reading•Total 5 minutes
Get help and meet other learners in this course. Join your discussion forums!•5 minutes
1 assignment•Total 30 minutes
Graded Quiz on "the basics" Good luck!•30 minutes
Implementing Change: Practical Considerations
Module 2•2 hours to complete
Module details
Organizations often don't act rationally, at least not from your position in the firm. That's because people in different parts of the organization are responsible for different things...and whose initiatives get implemented is a political process that requires you to gain support from people who are not directly affected by the change and avoid active opposition by people who have other projects and ideas that they think are more important than what you want to propose. In this module you will examine the political side of introducing change and examine the choices you have when introducing change. And, you will learn two tools for understanding, and leveraging, the political 'lay of the land' to gain the support needed to have your maintainability initiatives accepted where you work or live.
What's included
5 videos2 readings1 assignment
Show info about module content
5 videos•Total 54 minutes
Simple Changes: Should You Go It Alone?•11 minutes
Process Choices: When others must be 'sold'•11 minutes
Gaining Support - Stakeholder Commitment Analysis•10 minutes
Gaining Support - Preference (Interest) Mapping•10 minutes
Change Politics: Examples to Analyze•12 minutes
2 readings•Total 20 minutes
Interest Mapping Form - Blank•10 minutes
Commitment Chart - Blank•10 minutes
1 assignment•Total 30 minutes
Graded Quiz: More on implementing change•30 minutes
Green Design
Module 3•5 hours to complete
Module details
IntroductionThis module introduces the key ideas of green design or design for the environment (DfE). The design phase of a product or building usually only absorbs a small fraction of the entire budget, but determines the product's or building's impact for years to come. Therefore, getting design right is crucial to achieving sustainability. Once your company has designed and developed a good product you need to convey that to consumers. We talk about labeling as one means of doing this. We also discuss problems with 'greenwashing' or over-stating a product's green attributes. In this module we introduce Life-Cycle Assessment (sometimes Life-Cycle Analysis or LCA). This is a powerful tool for identifying where a product's major impact comes from, which allows the company to redesign targeting those high impact areas. Next week we practice doing an LCA.
Lesson2: Green Design and LCA (Life Cycle Assessment)•11 minutes
Lesson 3: Labels & Certification•8 minutes
Lesson 4: Advertising and Greenwashing•10 minutes
Lesson 5: Doing an LCA (Life Cycle Assessment)•12 minutes
Michelle Reott - The Importance of Design•16 minutes
Honors: LCA Assignment•4 minutes
3 readings•Total 30 minutes
Green Design Resources•10 minutes
Slides from video lectures•10 minutes
Honors: LCA assignment•10 minutes
1 assignment•Total 30 minutes
Green Design/LCA Quiz•30 minutes
2 peer reviews•Total 180 minutes
Example of Green Designed Product/Service•120 minutes
Shopping Bag LCA Project•60 minutes
1 discussion prompt•Total 10 minutes
Green Ads and Greenwashing•10 minutes
Sustainability Reporting
Module 4•2 hours to complete
Module details
Sustainability reporting or CSR (Corporate Social Responsibility) reporting is becoming commonplace among medium and large companies. Web-based reporting is fairly inexpensive and a good way to begin reporting, if your company doesn't already issue or post some type of report. This module discusses four reasons for doing CSR reporting, what makes a report credible to stakeholders, and mentions some of the reporting standards that your should consider using.The standards I discuss are GRI (Global Reporting Initiative), which is an overall template, CDP (formerly the Carbon Disclosure Project) that specifically address carbon and water reporting, and SASB (Sustainability Accounting Standards Board), which identifies the key performance indicators (KPIs) for different industries. The three standards are not mutually exclusive, but fit together.The second video gives an overview of how reports are generally structured and describes what two experts look for when they read sustainability reports. Knowing what experts see as strengths and weaknesses will help you develop a better report. There are two short videos from GRI that gives an overview of its reporting framework. Roger Stace jobs us and gives his perspective on CSR reporting. There is a discussion of the quality of some CSR reports that are posted as READINGS. The reports we will discuss are VW, Carnival Cruises and H&M, the fast fashion clothing company.
What's included
5 videos3 readings1 assignment1 discussion prompt
Show info about module content
5 videos•Total 32 minutes
Lesson 1: Overview of Sustainability Reporting•8 minutes
Lesson 2: More on CSR Reporting•8 minutes
Roger Stace - An introduction to CSR reporting•11 minutes
This assessment will help you practice identifying the key sustainability performance indicators (KSPIs) for your company. The assignment asks you to choose a business sector from a list of four sectors, think about the sector and identify 3 to 5 key indicators, then compare your list to the list compiled by the experts at SASB (Sustainable Accounting Standards Board). We hope this hones your skills in identifying KSPIs for you company.
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