La compra programática nació como una tendencia hace unos años y hoy es el corazón de las estrategias digitales, tanto de Display como de Video. Ha generado una disrupción en la planificación digital, dejando a los medios tradicionales en segundo plano y dándole protagonismo a las audiencias. Enfocado en el uso de la data, la compra programática es la clave hacia la maximización de resultados.
Compra programática de medios: Publicidad online en tiempo real
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Compra programática de medios: Publicidad online en tiempo real
This course is part of Marketing Digital Specialization
Instructor: Andrés Mociulsky
9,270 already enrolled
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Gain insight into a topic and learn the fundamentals.
183 reviews
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
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Skills you'll gain
- Digital Marketing Campaigns
- Paid media
- Contextual Advertising
- Advertising Campaigns
- Digital Advertising
- Media Planning
- Personalized Campaigns
- Digital Media Strategy
- Business Metrics
- Online Advertising
- Advertising
- Key Performance Indicators (KPIs)
- Campaign Management
- Media Strategy
- Performance marketing
- Media Buying
- Data-Driven Marketing
- Marketing Effectiveness
- Bidding
Details to know
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Taught in Spanish
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This course is part of the Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
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There are 4 modules in this course
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Instructor
Instructor ratings
(28 ratings)Offered by
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Universidad Austral
Universidad Austral
Universidad Austral
Universidad Austral
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Showing 3 of 183
MM
Reviewed on Apr 12, 2019
Excelente curso, super recomendado, no debe faltarle a qien desea hacer publicidad online.
ML
Reviewed on Jan 31, 2021
Interesante manera de ver desde otro punto de vista como los clicks en realidad no son tan importantes como las conversiones.
VL
Reviewed on Aug 25, 2020
Excelente el curso; me gustó mucho la simplicidad de los videos para explicar un tema complejo. Fue preciso y didáctico.
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