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Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.
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This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!
By Manoj S
•May 31, 2023
Very useful
By pratik b
•Sep 30, 2020
It was good
By Dharini M
•Jul 27, 2020
Great work.
By MUu M
•Jun 21, 2019
Good cpurse
By 예솔 최 ( C
•Mar 28, 2018
It is grea
By mohammad k
•Dec 21, 2021
thank you
By Monica M T T
•May 24, 2020
Thank you
By ARTHANARISWARAN R
•May 6, 2020
thanking
By wilner v
•Apr 3, 2023
great
By harshit l
•Mar 2, 2023
great
By SO P K
•Mar 18, 2022
Good!
By Prasanta M
•Jun 3, 2020
Great
By 4749 D P C
•Jul 19, 2023
yaaa
By Sarvesh U
•Mar 4, 2023
GOOD
By PROMATH N M
•Jul 8, 2020
Nice
By Matteo D G
•Oct 17, 2022
.
By Rebecca S
•Apr 23, 2020
First of all: I learned a lot. If you're new to content marketing or have a little experience in a related field but want to refresh your knowledge about content marketing you'll definitely find useful information.
My criticism goes towards the time schedule: in most weeks there are additional podcasts you need to hear which are not in the calculated total time. Also the description says 2-3 hours a week. The calculated time - without the sometimes over one hour podcast - says total times between 2:13 h and 5:56 . Plus time for research, setting up a website, ...
The readings are often very repetitive and feel more like advertising for copyblogger than educational material. I would have loved to hear for examples for different bussiness areas.
For a not native speaker nevertheless everything was understandable, in clear English with just as much technical terms as needed.
I'm not dissapointed I took this course and feel like I know a lot more than before. Just the time schedule needs improvement.
By Gabriele A
•May 26, 2020
As i said to the final feedback, this is a very interesting course, except for the lack of subtitles in any podcast and more practical example during the lessons, such as real article or sample of them.
Furthermore, i would like to clarify that the review system for assignments is very unfair. I have read of people who complain that they are evaluated with ZERO flat points, this is because many people do not even bother to read the uploaded works. It is unthinkable that in such a course there can be no control for this type of situation, at least an internal feedback system to the assessments so that those who voted with clearly low marks are at least reported to the site.
In my case, i had to reload the project 4 times before looking for a truthful feedback on my work, which therefore inevitably delayed the conclusion of the course.
So, 3 stars for these "problems".
By Clare C
•May 3, 2022
My Internet skills are below average, thus I had difficulty confirming if I had listened to all the course podcasts. Even after completing the course, I do not know if I heard all the podcasts. They Coursera system should be able to notify me clearly if I missed any homework.
Also, a lot of the material was repetitive. The reading can be edited and reduced by Coursera staff.
Getting technical assistance was not user friendly.
Converting a word document into a pdf file with the template format was technically challenging to me and many other students. Clear, step by step instructions could be provided by Coursera in advance of course so students can be warned and better prepared.
The main instructor, Sonia Simone, was pleasant, entertaining and well prepared.
By Yordan U
•Jan 19, 2021
The course was very useful and I enjoyed some of the discussion in it.
If I can give feedback that will be regarding the inaccurate weekly time required to go through the materials. This is due to the podcast lectures, which the system does not recognise as separate bits. It calculates the 1-minute videos, where you would have to click to open the podcast recordings externally. This wasn't helpful when planning the learning week ahead. Secondly, the peer-reviewed assignments, especially in week 3 was rather confusing in the way it was explained what needs to be done. I initially thought that is only me, but when I started reviewing other's works, it seemed like different students have understood the requirements differently.
By Susan J
•Jul 3, 2022
I found the reading material and listening material quite lengthy. It would be nice if some of the reading could be broken down into formatting so that it's easier visually rather than a reading that is 35 min long and 40 pages. There seems to be multiple readings of that length so it's not a one-off. Also, the Empathy and Experience map doesn't have a spot where you can add your avatar so I had to cut and paste manually the work from the Empathy and Experience Map and add it to a Word document to save it. Because of that, I got constantly low scores which meant I had to keep resubmitting even though all the info is there for colleagues to read. Other than that, it was a good course with a lot of info.
By Jennifer J
•May 18, 2023
There is a ton of great information in this course. I gave it 3 stars because of the actual class. It isn't a very good online course compared to others on here. They should have someone that knows online learning help fix it up a bit. There's a lot of podcast that I found to be kind of a waste of time, a lot of really long eBooks, and not enough info in the videos or reading. The assignments are vague and unclear, therefor hard to do. Reviewing peer assignments shows just how confusing they are, all of the ones I reviewed were so different because nobody can understand what is expected.
By Aaron W
•Aug 25, 2022
Some useful information to build your business and market yourself online. The course itself is made up of videos, podcasts, and ebooks. I got a bit bored and lost focus at times having to listen to all the 15-30 minute podcasts, and reading the 10-15 ebooks (which seem to be made up of Copyblogger posts) and the content in the course seems like it is also a way to market the Copyblogger website. Also the course is marked by your peers rather than an authority on the topic. But if take the good from the bad.
By Pippa M
•Apr 16, 2020
The course was helpful in outlining some basic aspects of writing content marketing, especially the 7A and 4A framework. Below are some aspects that the course could improve on:
Demonstrate more clearly how to structure a strategy that could be presented to colleagues (the focus mainly fell on how to write content, rather than why it's being written).
The wording of the assignment tasks needs to be clearer. From peer reviewing some papers, some other students went completely off course.
By Sarah V
•Sep 22, 2020
The course as a whole was insightful and informative. It provided a lot to think about including items I can take back to work with me and use on a day to basis. However, there were a lot of grammatical errors and typos in this course, especially in the readings. Considering this course is about content marketing and is from an ad agency that specializes in this subject, that was disappointing to see. Did Copyblogger/Rainmaker Digital not even bother to check their own work?