This module is an introduction to values and ethics. The module begins with reflections on values and how they can be revealed by the objects we choose to keep and what actions we choose to take. The reflections are followed by discussion of what values and norms are and the distinction between them. Next, the process of learning values and norms is described, followed by a brief discussion of why values may be influenced and changed throughout life. Then, a brief description of how most decisions about what is right and wrong are made provides the basis for understanding why it is important to build ethical capacity. The three areas of moral philosophy, meta-ethics, normative ethics and applied ethics are introduced, followed by brief discussions of exemplar issues/questions that are addressed by each area, which include: characteristics of values, ethical theories and universal values. Discussion of three categories of ethical theories, deontological, teleological and virtue ethics explains the basis on which each determines what the right or good thing to do is. This module also concludes by introducing an on-line resource, one that is useful for developing or refreshing understanding of ethics: the Ethics Unwrapped website. A few short videos from the website build upon the previous discussion of ethical theories and add a brief introduction to two consequentialist ethical theories: hedonism and utilitarianism.

This module introduces the debate over what the purpose of business is. The module begins with discussion of legal liability in the three basic legal forms of business: sole proprietorship, partnership and corporation. Clips from interviews with three small business owners illustrate the work ethic they bring to managing their businesses. Next, the development of capitalism is contextualized as a response to mercantilism, the Western European economic system that was dominant when Adam Smith was his two most influential treatises. The discussion draws attention to the ethical roots of capitalism; the centrality of personal autonomy and the compassionate connotations of self-interest. More interview clips illustrate that the concerns of the three small business owners go well beyond merely earning a profit. Separation of management and owners in the modern corporate form of business has led to debate over what the purpose of a business is. The debate over what and to whom corporate management is and should be accountable is explored. The module introduces two contrasting legal theories of firm. The first theory is the trust relationship between corporate owners and management that is forged through private property rights. The second is the public interest nature of the relationship between society and business. The interests of shareholders and other stakeholders often conflict, but the responsibilities of management to corporate owners and society co-exist. Further discussion provides insights into situational factors that can lead to and justify prioritization of broader stakeholder and societal interests over the general rule of shareholder primacy. Popular culture strongly influences the beliefs of a society. The module ends with a brief discussion of the source of a controversial but highly popular belief that the only moral responsibility of business is to maximize shareholder wealth.

Business generates wealth and prosperity, but hyper-norm beliefs about fairness and theories of distributive justice significantly affect how wealth is distributed throughout society. Corporate governance is the system (of rules, practices, policies, institutions and laws) that directs and controls business. Corporate governance also is one of the key mechanisms through which society determines how wealth and prosperity is distributed. This module introduces corporate governance elements that are external (laws and regulatory agencies) and internal (boards of directors, ethics and compliance programs and organizational culture) to a corporation. The module includes discussion of two sometimes competing themes that drive the need for and development of corporate governance. These themes extend from the debate over the purpose of business and responsibilities of management that were introduced in the last module. The need for corporate governance is often motivated by the idea of shareholder primacy and the need to protect the private property rights of corporate shareholders in the context of incomplete contracting and information asymmetry. Yet, for nearly a century arguably the most significant legislative reform in US business regulation has resulted from major economic downturns that had significant and wide-spread negative impacts on society as a whole and large-scale corporate ethical lapses, scandals and fraud that ran counter to societal notions of fairness.