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External Communications Channels

External Communications Channels

This course is part of Corporate Communications Specialization

Instructor: Chris Ruoff

2,636 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

34 reviews

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

34 reviews

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identify strategies for effective external communications, promoting corporate branding, and communicating with media and investor relations
Differentiate between the functions of internal and external communications
Recognize the impactful results of leveraging social media and encouraging two-way communication with customers

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Corporate Communications Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. Additionally, complete this certification by identifying best practices for external communications, including segmenting your audience and leveraging social media and two-way communications with stakeholders.

Module details

Welcome to Module 1, External Communications. In this module, we will explore effective external communication strategies and channels, which are crucial for building and maintaining a positive public image. External communication is also important for recruiting candidates through effective messaging that will entice them to consider you as an employer.

What's included

2 videos1 reading1 assignment1 discussion prompt1 plugin

2 videosTotal 32 minutes

External Communications28 minutes
External Communications4 minutes

1 readingTotal 2 minutes

Required Readings and Resources2 minutes

1 assignmentTotal 30 minutes

Module 1 Knowledge Check30 minutes

1 discussion promptTotal 30 minutes

Module 1 Discussion30 minutes

1 pluginTotal 2 minutes

Video: How Tala Helps Financially Underserved People Realize Their Dreams2 minutes

Welcome to Module 2, The Role of Communications in Corporate Branding. This module will illustrate the importance of corporate branding and image in building a strong brand. We will learn how customer testimonials and use cases demonstrate the value of your product or service, both of which are strategies for building trust and credibility with potential customers.

What's included

2 videos1 reading1 assignment1 discussion prompt

2 videosTotal 49 minutes

The Role of Communications in Corporate Branding25 minutes
Guest Speaker, Lisa Liddane on the Role of Corporate Communications in Branding and Best Practices24 minutes

1 readingTotal 3 minutes

Required Readings and Resources3 minutes

1 assignmentTotal 30 minutes

Module 2 Knowledge Check30 minutes

1 discussion promptTotal 30 minutes

Module 2 Discussion30 minutes

Welcome to Module 3, Media Relations and Investor Relations. This module will explore how effective media relations help organizations gain positive media coverage, and build and maintain relationships with journalists, media outlets, and influencers. These elements form the foundation of successful PR campaigns and help organizations effectively manage their relationships with investors and stakeholders.

What's included

1 video1 reading1 assignment1 discussion prompt

Welcome to Module 4, Best Practices in External Communication. This module will share the best ways to communicate externally, including strategies for segmenting your audience, branding, encouraging two-way communications, and leveraging social media. These strategies help organizations engage in meaningful discussions to foster relationships with customers and identify brand ambassadors. Social media communications in particular are a great way to introduce and engage customers, partners, and more with your brand personality.