In this course, you will build a foundation in product strategy and examine how product leaders connect product direction with business strategy. You will distinguish product vision from strategy, define the characteristics of strong product strategy, and consider how market changes can affect strategic choices. You will then explore how different product models shape strategy, including B2C, B2B, B2B2C, marketplaces, platforms, and products in regulated industries. Along the way, you will apply ideas through reflective exercises, a dialogue on whether a scenario represents a vision or a strategy, and a role play focused on launch review with compliance. By the end of the course, you will be prepared to reason about product strategy across business models, market conditions, and regulatory contexts.
Foundations of Product Strategy
Foundations of Product Strategy
This course is part of From Product Strategy to Product Leadership Specialization
Instructors: Laura Marino
Included with Learn more
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Distinguish product vision from product strategy.
Adapt product strategy to B2C, B2B, B2B2C, marketplace, and platform models.
Identify strategy considerations for regulated industries.
Skills you'll gain
- Cross-Functional Collaboration
- New Product Development
- Product Planning
- Product Management
- Regulatory Affairs
- Product Lifecycle Management
- Business Strategy
- Strategic Partnership
- Strategic Thinking
- Cross-Functional Team Leadership
- Product Strategy
- Innovation
- Growth Strategies
- Business-To-Consumer
- Product Roadmaps
- Organizational Strategy
- Business Modeling
- Strategic Leadership
- B2B Sales
Details to know
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Taught in English
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This course is part of the From Product Strategy to Product Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Stanford Online
Stanford Online
Stanford Online
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