About this Course

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Learner Career Outcomes

50%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
Spanish

Skills you will gain

Product ManagementMarketingBrand ManagementTouchpoint

Learner Career Outcomes

50%

got a tangible career benefit from this course

43%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
Spanish

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Lanzamiento de nuevos productos y el reto de gestionar su ciclo de vida.

2 hours to complete
7 videos (Total 62 min), 3 readings, 1 quiz
3 hours to complete

Desarrollo de marcas convincentes que inspiren a los principales interesados de su entorno y afecten a su resultado final.

3 hours to complete
8 videos (Total 55 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Saber cómo comunicar su oferta: Arquitectura de marca y denominación.

2 hours to complete
9 videos (Total 43 min), 4 readings, 1 quiz
Week
3

Week 3

2 hours to complete

Creación de su cartera de marcas.

2 hours to complete
5 videos (Total 27 min), 2 readings, 1 quiz
2 hours to complete

Traducción de su marca en experiencias de cliente convincentes.

2 hours to complete
7 videos (Total 44 min), 2 readings, 1 quiz
Week
4

Week 4

2 hours to complete

Dotar de recursos y ocupar a los empleados para cumplir con el compromiso de la marca.

2 hours to complete
6 videos (Total 40 min), 1 reading, 1 quiz

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About the Implementación del Marketing Mix Specialization

Implementación del Marketing Mix

Frequently Asked Questions

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