When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding. This module will tell you how.
Week 1 : New business models, new perimeters
Week 2 : Regulating the digital innovation
Week 3 : The value of digital innovation
Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to grow on digital world. Let's start by providing you with information on the topics covered during the first week : When it comes to business models, the digital world has opened up a whole new realm of possibilities. Companies are setting up in unique ways, with unprecedented configurations. With new technology, they can design, produce and distribute products and services following new codes, which are likely to radically transform the way that value is created and shared among players within a same ecosystem.You will need to be aware of these changes in order to more reliably assess the strategies adopted by digital companies.
The impact of digital technologies on business models•6 minutes
Connecting products and businesses•7 minutes
6 readings•Total 60 minutes
Readings•10 minutes
Video transcript•10 minutes
Readings•10 minutes
Video transcript•10 minutes
Readings•10 minutes
Readings•10 minutes
4 assignments•Total 120 minutes
Did you understand how "system thinking" works?•30 minutes
The ecosystems of platforms•30 minutes
Digital Open Innovation•30 minutes
The impact of digital technologies on business models•30 minutes
4 discussion prompts•Total 40 minutes
Your examples•10 minutes
Your examples of Digital open innovation•10 minutes
The impact of digital on business models•10 minutes
How can systems bring more value than the sum of the parts?•10 minutes
Regulating the digital innovation
Module 2•3 hours to complete
Module details
Hello ! We hope you enjoyed the first week of the course.
Welcome to the second week of the course. After having dealt with "new business models", we are going to tackle the subject of "regulation". Digital transformations are often discussed in terms of their impact on the economy. But we should never forget that these economic upheavals always involve legal considerations. Digital regulation plays a crucial role: it can either boost or slow down innovation. It also influences how digital players position themselves, based on what can be done or, on the contrary, what is prohibited. You must be familiar with the key principles of digital regulation in order to comprehensively assess changes observed.
Your examples of Intellectual property in the digital world•10 minutes
Your examples on market failures•10 minutes
The value of digital innovation
Module 3•3 hours to complete
Module details
Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to discuss about "the value of digital innovation". Much of the value created by digital products and services is immaterial. Software, online services, platforms… All these assets holding up the digital economy are intangible. This immateriality naturally raises the question of the value of these assets. It is worth noting that the Internet has always been the target of recurring criticism regarding the value created online. The bubble of the 2000s and the fleeting or gimmicky nature of some start-up pitches certainly have not done much for the credibility of digital products’ and services’ value. To fully understand the digital world, you need to be clear about how to assess the value created by digital technology. You also need to be able to tell a bubble from a healthy, sustainable fundamental.
École polytechnique combines research, teaching and innovation at the highest scientific and technological level worldwide to meet the challenges of the 21st century. At the forefront of French engineering schools for more than 200 years, its education promotes a culture of multidisciplinary scientific excellence, open in a strong humanist tradition.\n
L’École polytechnique associe recherche, enseignement et innovation au meilleur niveau scientifique et technologique mondial pour répondre aux défis du XXIe siècle. En tête des écoles d’ingénieur françaises depuis plus de 200 ans, sa formation promeut une culture d’excellence scientifique pluridisciplinaire, ouverte dans une forte tradition humaniste.
Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.
Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century.
Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France.
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4·
Reviewed on Feb 23, 2025
The course material is quite comprehensive; however, access to some of the reading materials is limited and could be improved for better accessibility.
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5·
Reviewed on May 17, 2026
I liked the lectures on the economics of digital platforms and startups.
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5·
Reviewed on Dec 15, 2023
The course is insightful and great for aspiring digital business entrepreneurs. I learnt and enjoyed its content and videos. Thank You L'Oreal Boost and Coursera for the opportunity.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.