About this Course

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Learner Career Outcomes

27%

started a new career after completing these courses

27%

got a tangible career benefit from this course

10%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 20 hours to complete
English

Learner Career Outcomes

27%

started a new career after completing these courses

27%

got a tangible career benefit from this course

10%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 20 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Science in Accountancy (iMSA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

6 hours to complete

Course Overview and Digital Dominance

6 hours to complete
12 videos (Total 117 min), 8 readings, 4 quizzes
12 videos
Digital vs. Analog (Side 1)8m
Digital vs. Analog (Side 2)9m
Basic Concept: Domination6m
Vicarious Learning Activity: Typewriter5m
Lecture 1: Efficiency (Side 1)7m
Lecture 1: Efficiency (Side 2)10m
Case Study: U of I Credit Union12m
Lecture 2: Democracy (Side 1)8m
Lecture 2: Democracy (Side 2)10m
Exercise: Purchase Online11m
Research Insights: Donna Hoffman19m
8 readings
Syllabus10m
Glossary10m
Brand Descriptions10m
Readings, Videos, & Audio10m
Course Diagram10m
Module 1 Overview10m
Module 1 Readings10m
Optional Resources for U of I Credit Union Case10m
2 practice exercises
Orientation Quiz30m
Digital Dominance Quiz30m
Week
2

Week 2

5 hours to complete

Analog Resistance

5 hours to complete
9 videos (Total 74 min), 3 readings, 3 quizzes
9 videos
Vicarious Learning Activity: Adult Coloring Books4m
Lecture 1: Physicality (Side 1)7m
Lecture 1: Physicality (Side 2)10m
Case Study: Willard Airport11m
Lecture 2: Protection (Side 1)6m
Lecture 2: Protection (Side 2)8m
Exercise: Visit a Physical Store 14m
Research Insights: Markus Giesler13m
3 readings
Module 2 Overview10m
Module 2 Readings10m
Optional Resources for Willard Airport Case1h
1 practice exercise
Analog Resistance Quiz30m
Week
3

Week 3

4 hours to complete

Digital & Analog Symmetry

4 hours to complete
9 videos (Total 87 min), 3 readings, 3 quizzes
9 videos
Vicarious Learning Activity: Ink Hunter4m
Lecture 1: Glocal (Side 1)7m
Lecture 1: Glocal (Side 2)9m
Case Study: Amazon@Illinois14m
Lecture 2: TouchTech (Side 1)9m
Lecture 2: TouchTech (Side 2)7m
Exercise: Augmented Reality App6m
Research Insights: David Bell22m
3 readings
Module 3 Overview10m
Module 3 Readings10m
Optional Resources for Amazon@Illinois10m
1 practice exercise
Digital & Analog Synergy Quiz30m
Week
4

Week 4

5 hours to complete

Analog Transformation

5 hours to complete
11 videos (Total 84 min), 4 readings, 3 quizzes
11 videos
Vicarious Learning Activity: Thingiverse Customizer6m
Lecture 1: Embracing (Side 1)6m
Lecture 1: Embracing (Side 2)7m
Case Study: Illinois Athletics12m
Lecture 2: Distancing (Side 1)8m
Lecture 2: Distancing (Side 2)8m
Exercise: Visit a Physical Store 24m
Research Insights: Wayne Hoyer15m
Course Wrap Up2m
Gies Online Programs3m
4 readings
Module 4 Overview10m
Module 4 Readings10m
Optional Resources for Illini Athletics10m
Congratulations!10m
1 practice exercise
Analog Transformation Quiz30m

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Frequently Asked Questions

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