Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World?
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Digital Marketing SpecializationUniversity of Illinois at Urbana-ChampaignAbout this Course
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Learner Career Outcomes
27%
started a new career after completing these courses
27%
got a tangible career benefit from this course
10%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 6 of 7 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 27 hours to complete
English
Subtitles: English
Learner Career Outcomes
27%
started a new career after completing these courses
27%
got a tangible career benefit from this course
10%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 6 of 7 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 27 hours to complete
English
Subtitles: English
Offered by
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Start working towards your Master's degree
This course is part of the 100% online Master of Science in Accountancy (iMSA) from University of Illinois at Urbana-Champaign.
If you are admitted to the full program, your courses count towards your degree learning.
Syllabus - What you will learn from this course
8 hours to complete
Course Overview and Module 1 Digital Dominance of the Analog World
8 hours to complete
12 videos (Total 117 min), 8 readings, 4 quizzes
12 videos
Digital vs. Analog (Side 1)8m
Digital vs. Analog (Side 2)9m
Basic Concept: Domination6m
Vicarious Learning Activity: Typewriter5m
Lecture 1: Efficiency (Side 1)7m
Lecture 1: Efficiency (Side 2)10m
Case Study: U of I Credit Union12m
Lecture 2: Democracy (Side 1)8m
Lecture 2: Democracy (Side 2)10m
Exercise: Purchase Online11m
Research Insights: Donna Hoffman19m
8 readings
Syllabus10m
Glossary10m
Brand Descriptions10m
Readings, Videos, & Audio10m
Course Diagram10m
Module 1 Overview10m
Module 1 Readings10m
Optional Resources for U of I Credit Union Case10m
2 practice exercises
Orientation Quiz10m
Digital Dominance Quiz20m
7 hours to complete
Analog Resistance
7 hours to complete
9 videos (Total 74 min), 3 readings, 3 quizzes
9 videos
Vicarious Learning Activity: Adult Coloring Books4m
Lecture 1: Physicality (Side 1)7m
Lecture 1: Physicality (Side 2)10m
Case Study: Willard Airport11m
Lecture 2: Protection (Side 1)6m
Lecture 2: Protection (Side 2)8m
Exercise: Visit a Physical Store 14m
Research Insights: Markus Giesler13m
3 readings
Module 2 Overview10m
Module 2 Readings10m
Optional Resources for Willard Airport Case1h
1 practice exercise
Analog Resistance Quiz20m
6 hours to complete
Digital & Analog Symmetry
6 hours to complete
9 videos (Total 87 min), 3 readings, 3 quizzes
9 videos
Vicarious Learning Activity: Ink Hunter4m
Lecture 1: Glocal (Side 1)7m
Lecture 1: Glocal (Side 2)9m
Case Study: Amazon@Illinois14m
Lecture 2: TouchTech (Side 1)9m
Lecture 2: TouchTech (Side 2)7m
Exercise: Augmented Reality App6m
Research Insights: David Bell22m
3 readings
Module 3 Overview10m
Module 3 Readings10m
Optional Resources for Amazon@Illinois10m
1 practice exercise
Digital & Analog Synergy Quiz20m
6 hours to complete
Analog Transformation
6 hours to complete
11 videos (Total 84 min), 4 readings, 3 quizzes
11 videos
Vicarious Learning Activity: Thingiverse Customizer6m
Lecture 1: Embracing (Side 1)6m
Lecture 1: Embracing (Side 2)7m
Case Study: Illinois Athletics12m
Lecture 2: Distancing (Side 1)8m
Lecture 2: Distancing (Side 2)8m
Exercise: Visit a Physical Store 24m
Research Insights: Wayne Hoyer15m
Course Wrap Up2m
Gies Online Programs3m
4 readings
Module 4 Overview10m
Module 4 Readings10m
Optional Resources for Illini Athletics10m
Congratulations!10m
1 practice exercise
Analog Transformation Quiz20m
Reviews
TOP REVIEWS FROM MARKETING IN AN ANALOG WORLD
by AAJan 30, 2020
Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.
by JNNov 14, 2018
I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.
by ANov 7, 2019
All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!
by MWAug 28, 2019
Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.
About the Digital Marketing Specialization
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.
More questions? Visit the Learner Help Center.
