This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.
Marketing Analytics Foundation
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Marketing Analytics Foundation
This course is part of multiple programs.
Instructor: Anke Audenaert
128,644 already enrolled
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Gain insight into a topic and learn the fundamentals.
2,364 reviews
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
What you'll learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you'll gain
Details to know
Shareable certificate
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Assessments
19 assignments
Taught in English
98%
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There are 4 modules in this course
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Reviewed on Mar 5, 2022
Fantastic course to start me off on my way to getting the Facebook Marketing Analytics Specialization. I really enjoyed it and feel like I have learned a lot already.
YL
Reviewed on Jul 15, 2023
A great way to kickstart a learning journey in Marketing Analytics with well-designed and interesting interactive course materials. Worth subscribing and will recommend it to others!
HP
Reviewed on Feb 22, 2022
This course is informative, engaging, and well put together. The instructor is easy to follow and helps move students through lessons with ease.
