About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 13 hours to complete
English

Skills you will gain

Marketing PlanMarketing ManagementMarketing MixWriting
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 13 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Course Orientation

2 hours to complete
4 videos (Total 10 min), 6 readings, 1 quiz
2 hours to complete

Module 1: Creating Value (Product)

2 hours to complete
8 videos (Total 43 min), 2 readings, 8 quizzes
Week
2

Week 2

2 hours to complete

Module 2: Delivering Value (Place)

2 hours to complete
7 videos (Total 75 min), 2 readings, 8 quizzes
Week
3

Week 3

2 hours to complete

Module 3: Capturing Value (Pricing)

2 hours to complete
5 videos (Total 58 min), 2 readings, 5 quizzes
Week
4

Week 4

4 hours to complete

Module 4: Marketing Communication (Promotion)

4 hours to complete
11 videos (Total 78 min), 4 readings, 2 quizzes

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About the Value Chain Management Specialization

Value Chain Management

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