In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Developing a Winning Marketing Strategy
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Developing a Winning Marketing Strategy
This course is part of multiple programs.
Instructors: Hayden Noel
63,021 already enrolled
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Build toward a degree
What you'll learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you'll gain
- Consumer Behaviour
- Marketing Strategies
- Brand Strategy
- Strategic Marketing
- Branding
- Customer Insights
- Marketing
- Target Market
- Value Propositions
- Product Marketing
- Customer Analysis
- Marketing Management
- Marketing Strategy and Techniques
- Product Planning
- Marketing Planning
- Market Research
- Market Analysis
- Brand Management
- Target Audience
Details to know
Shareable certificate
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Assessments
14 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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University of Illinois Urbana-Champaign
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