About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

75%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 11 hours to complete
Portuguese (Brazilian)
Subtitles: Portuguese (Brazilian)

Learner Career Outcomes

50%

started a new career after completing these courses

75%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 11 hours to complete
Portuguese (Brazilian)
Subtitles: Portuguese (Brazilian)

Offered by

Universidade de São Paulo logo

Universidade de São Paulo

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(3,015 ratings)Info
Week
1

Week 1

3 hours to complete

Introdução + Clientes

3 hours to complete
25 videos (Total 96 min), 3 readings, 2 quizzes
25 videos
Stella Wilderom, diretora de operações e sócia Fundadora BunnyCo1m
O que é marketing1m
Os 4Ps do Marketing4m
A relação de Marketing e Vendas1m
Tempos Modernos6m
Marketing B2C e B2B5m
Inbound e Outbound6m
Fernando Salaroli, founder da Lean Survey1m
O que é Outbound? (Parte 1)1m
O que é Outbound? (Parte 2)2m
Matheus Fernandes, coordenador do time de operações e vendas na Social Miner39s
O que é Inbound?5m
Todo mundo se complementa5m
Experiência online e offline5m
Clientes12m
Oportunidade e Resultado6m
Modelo de Maturidade de Venda7m
Edson Renel, sócio fundador da Oxiot58s
Jobs to be done3m
Pains and Gains1m
Usando dados coletados1m
Persona2m
Persona em B2B4m
ICP (ideal customer profile)3m
3 readings
Convidados do curso
Materiais complementares40m
Materiais Complementares40m
2 practice exercises
Teste10m
Teste Clientes10m
Week
2

Week 2

3 hours to complete

Leads e Fluxo

3 hours to complete
16 videos (Total 80 min), 2 readings, 2 quizzes
16 videos
Canais4m
Busca Orgânica5m
Nutrição e qualificação2m
Estratégias de qualificação6m
Renata Malagoli Rocha, especialista em vendas2m
O primeiro cliente2m
Jornada, Funil e Etapas (Parte 1)2m
Jornada, Funil e Etapas (Parte 2)9m
Profissionais Certos4m
Concluindo50s
Metrificando5m
Rodrigo Murta, Co-Founder e CEO da Looqbox1m
Escolhendo métricas8m
Metas6m
Erros comuns12m
2 readings
Materiais complementares40m
Materiais complementares40m
2 practice exercises
Teste10m
Teste10m
Week
3

Week 3

2 hours to complete

Vendas

2 hours to complete
10 videos (Total 74 min), 1 reading, 1 quiz
10 videos
A nova estrutura de vendas8m
Previsibilidade7m
Guilherme Ruggiero, especialista em vendas42s
Conhecimento do cliente4m
Obtendo informações6m
Perguntas10m
Apresentação de vendas20m
Inside sales e field sales (Parte 1)3m
Inside sales e field sales (Parte 2)4m
1 reading
Materiais complementares40m
1 practice exercise
Teste10m
Week
4

Week 4

3 hours to complete

Pós-vendas + Complementos

3 hours to complete
11 videos (Total 50 min), 2 readings, 3 quizzes
11 videos
Passando o bastão4m
Customer success5m
Suporte2m
De olho no pós-vendas1m
Portfólio5m
Ferramentas (Parte 1)15m
Ferramentas (Parte 2)6m
Ser multitarefas3m
Ecossistema4m
Muito obrigado!51s
2 readings
Materiais complementares40m
Materiais complementares10m
2 practice exercises
Teste10m
Teste8m

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Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • Este curso é composto por 2 tipos de tarefas:

    1 - Perguntas de múltipla escolha ao final de cada modulo ou semana

    2 - Uma tarefa final onde você deverá gravar e compartilhar com outros alunos do curso um vídeo falando de seus aprendizados (haverá um roteiro de perguntas para auxilia-lo)

    Todas as tarefas são avaliadas e obrigatórias para concluir o curso. Atente-se a isso caso pague pelo certificado.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.