This course introduces you to the powerful capabilities of Salesforce, a leading Customer Relationship Management (CRM) system. You will gain foundational knowledge of Salesforce components, enabling you to optimize business operations. Learn the essentials of Lightning for Sales, Community Cloud, and Marketing functionalities, and discover how to secure your Salesforce organization and manage user permissions effectively. These practical skills will prepare you to implement Salesforce solutions within various organizations. The course features in-depth readings, hands-on activities within Salesforce's Trailhead platform, peer discussions, demonstration videos, and peer review assignments.

Salesforce Basics

Salesforce Basics
This course is part of Salesforce Fundamentals Specialization

Instructor: Stephane Muller
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What you'll learn
Customize Salesforce functionality to meet specific team needs.
'Access, navigate, and transition between Lightning and Classic Salesforce interfaces.
Create customer, partner, and employee communities for business engagement.
Manage customer data and relationships within the Salesforce CRM platform.
Skills you'll gain
- User Accounts
- Customer Engagement
- Automation
- Sales Process
- Sales Development
- Marketing Management
- Customer Success Management
- Stakeholder Engagement
- Customer Communications Management
- Data Security
- Security Management
- Sales Enablement
- Data Management
- Account Management
- Cloud-Based Integration
- Customer Relationship Management
- Marketing Automation
- Business Reporting
Tools you'll learn
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There are 3 modules in this course
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