"Software Sales" is a comprehensive course designed to introduce learners to the essential principles of software sales. This course blends theoretical lessons with practical examples to equip participants with the skills necessary to understand the software market, build effective sales strategies, and master sales techniques. Covering everything from market analysis to customer relationship management, the course ensures a well-rounded education in software sales.

Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

Software Sales
This course is part of Technology & Software Sales Fundamentals Specialization


Instructors: Karlis Zars
2,579 already enrolled
Included with
(33 reviews)
Recommended experience
What you'll learn
Explain the fundamentals of the software market.
Develop and implement effective sales strategies.
Demonstrate essential sales techniques and establish lasting customer relationships.
Skills you'll gain
Details to know

Add to your LinkedIn profile
2 assignments
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There is 1 module in this course
This course blends theoretical lessons with practical examples to equip participants with the skills necessary to understand the software market, build effective sales strategies, and master sales techniques.
What's included
11 videos5 readings2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Offered by
Explore more from Business Essentials
Why people choose Coursera for their career




Learner reviews
33 reviews
- 5 stars
84.84%
- 4 stars
12.12%
- 3 stars
0%
- 2 stars
3.03%
- 1 star
0%
Showing 3 of 33
Reviewed on Oct 11, 2024
Excellent Class and a Great Instructor! I highly recommend.
Reviewed on Mar 4, 2025
Describes both ethical and manipulative tactics for sales.
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,







