Coursera Instructor Network
The Beginner’s Guide to Business Negotiation
Coursera Instructor Network

The Beginner’s Guide to Business Negotiation

Taught in English


Gain insight into a topic and learn the fundamentals

Ross Maynard

Instructor: Ross Maynard

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Explore negotiation nature, structure, impact of personality, success drivers, and negotiation structure.

  • Assess negotiation success drivers, set clear objectives, allocate prep time, emphasize influencing skills, and trust for favorable outcomes.

  • Close negotiations effectively, overcome challenges, prevent buyer’s remorse, and learn from failures.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

June 2024


1 assignment

See how employees at top companies are mastering in-demand skills


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There is 1 module in this course

This course is primarily about business negotiation and building confidence in your ability to negotiate effectively. But these skills can be applied in life too. The course presents the tools, structure and influencing skills essential for successful negotiation. We will explore the elements of influence, the effect of personality on negotiation styles, and the key drivers that lead to successful outcomes.

What's included

14 videos4 readings1 assignment2 discussion prompts


Ross Maynard
Coursera Instructor Network
1 Course18 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Leadership and Management? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions