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Touring 101 for Musicians

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Touring 101 for Musicians

Instructor: Bruce Houghton

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

91%

of learners achieved a positive career outcome

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There are 4 modules in this course

Have you ever dreamed of taking your music on the road? Becoming a touring musician can be an essential step for many aspiring musicians. Live performances account for 60-80 percent of musicians income, but touring also has other benefits for a musician’s career.

This course will provide you with the skills and knowledge necessary to build a career as a touring musician. You will develop an understanding of why touring can be incredibly beneficial for a new artist and you will hear from leading professionals in the music industry on how to plan a successful tour. The course will focus on establishing the goals for a tour, identifying the best tour model for you, and highlighting marketing strategies for a tour. Upon completion of this course, you will be able to plan and market a tour in a way that allows you to best connect with your fans and grow your music business.

Module details

Welcome to the course! In this first module, we will cover all of the details about this course and what you'll need to know to get the most out of your experience. Then, we will start with the basics of touring and learning why having a tour goal is essential to your success. We will hear from a touring band and what their tips are for starting out before learning to write our own pitches to send to possible venues. By the end of this lesson, you will walk away with your touring goals, possible venues to reach out to, and a first draft booking pitch to send out to your venue list.

What's included

1 video11 readings2 assignments3 discussion prompts

1 videoTotal 3 minutes

Roanoke's Touring Model3 minutes

11 readingsTotal 114 minutes

Welcome!5 minutes
Connect with Your Classmates5 minutes
Earn A Course Certificate10 minutes
Course Resources10 minutes
Assignment and Project Details5 minutes
Artists Mentioned in the Course10 minutes
Introduction to Lesson 110 minutes
Why Do You Want to Tour?15 minutes
Developing Your Booking Pitch25 minutes
TakeNote Article: Music Career Advise from Annie Clements15 minutes
Tour Planning Project Information4 minutes

2 assignmentsTotal 50 minutes

Lesson 1 Quiz30 minutes
SELF-ASSESSMENT QUIZ: Tour Planning Project, Part 120 minutes

3 discussion promptsTotal 45 minutes

Meet and Greet5 minutes
Identify a Venue10 minutes
Tour Planning Project, Part 1: Research and Contact a Venue30 minutes

In lesson two, we will start by learning how to create a great performance that grows your fan base. Then, we will discuss the idea of strategic touring and developing ways to measure if your tour is a success. Finally, we will finish off by refocusing on your fans as a reminder that keeping them at the center of your plans is the best way to ensure your tour is successful. By the end of this lesson, you will have a list of different types of measurements to use in order to determine the success of your tour.

What's included

3 videos5 readings2 assignments2 discussion prompts

3 videosTotal 12 minutes

What is a Great Gig?4 minutes
Strategic Touring3 minutes
Putting Fans First5 minutes

5 readingsTotal 50 minutes

Introduction to Lesson 210 minutes
Finding the Right Balance for Performing10 minutes
How to Measure Your Success10 minutes
Who is Benji Rogers?10 minutes
Artist Examples who Put Fans First10 minutes

2 assignmentsTotal 50 minutes

Lesson 2 Quiz30 minutes
SELF-ASSESSMENT QUIZ: Tour Planning Project, Part 220 minutes

2 discussion promptsTotal 40 minutes

Small-Audience Shows10 minutes
Tour Planning Project, Part 2: Create a Fan First Approach and Identify Measurements of Success30 minutes

In lesson three, we will focus all of our attention on different tour models. These models are common practices for musicians both at the beginning of their career and later in their career. All of the models can be combined to create the optimum situation for you. By the end of this lesson, you will be able to identify tour models and decide which will work best for your tour goals.

What's included

7 readings2 assignments2 discussion prompts

7 readingsTotal 65 minutes

Introduction to Lesson 35 minutes
Touring Models: Hub and Spokes Touring10 minutes
Touring Models: Slow Touring10 minutes
Touring Models: Routed Touring10 minutes
Touring Models: Straight Line Touring10 minutes
Touring Models: Chasing Interest Touring10 minutes
Combining Strategies10 minutes

2 assignmentsTotal 50 minutes

Lesson 3 Quiz30 minutes
SELF-ASSESSMENT QUIZ: Tour Planning Project, Part 20 minutes

2 discussion promptsTotal 20 minutes

Why Tour?10 minutes
Tour Planning Project, Part 3: Choosing a Touring Model10 minutes

In lesson four, we will cover the important subject of marketing. Now that you have a basic plan for your tour, it is time to begin marketing. There are different ways to market to fans and many platforms to do so from. This lesson will cover low-budget options in case you are just starting out or have limited funds to market yourself. By the end of this lesson, you will have several affordable to free methods to get the word out about your tour.