AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing
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Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
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What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Marketing
- Digital Marketing
- Marketing Strategies
- Network Analysis
- Network Model
- Personalized Campaigns
- Data-Driven Decision-Making
- Case Studies
- Marketing Analytics
- Digital Transformation
- Business Strategy
- Artificial Intelligence
- Customer Insights
- AI Integrations
- Machine Learning Algorithms
- Customer Engagement
- AI Personalization
- Data-Driven Marketing
- Competitive Analysis
Details to know

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There are 4 modules in this course
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University of Maryland, College Park

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