About this Course

5,455 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 12 hours to complete
English

What you will learn

  • Market and competition applications in product pricing

  • How to utilize game theory to influence market pricing

  • How to leverage competitor pricing models and knowledge of the product lifecycle to price products

  • Strategies for price discrimination in competitive markets

Skills you will gain

  • Competitor Pricing Models
  • Pricing Strategies
  • Pricing to Competition
  • Price Discrimination
  • Market Segmentation
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 12 hours to complete
English

Offered by

Placeholder

University of Virginia

Placeholder

BCG

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Understanding the Playing Field

3 hours to complete
10 videos (Total 43 min), 3 readings, 3 quizzes
Week
2

Week 2

2 hours to complete

Predicting Competitive Reactions

2 hours to complete
10 videos (Total 46 min)
Week
3

Week 3

3 hours to complete

Disrupting Markets and Engaging in "Coopetition"

3 hours to complete
13 videos (Total 57 min), 1 reading, 3 quizzes
Week
4

Week 4

4 hours to complete

Implementing Price Discrimination in Competitive Markets

4 hours to complete
10 videos (Total 60 min)

Reviews

TOP REVIEWS FROM MARKET AND COMPETITION IN PRICING STRATEGY

View all reviews

About the Pricing Strategy Optimization Specialization

Pricing Strategy Optimization

Frequently Asked Questions

More questions? Visit the Learner Help Center.