Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
About this Course
Skills you will gain
- 5 stars80.49%
- 4 stars16.84%
- 3 stars2.05%
- 2 stars0.31%
- 1 star0.28%
TOP REVIEWS FROM INTRODUCTION TO MARKETING
Overall a good introduction to Marketing. Some inconsistencies with regards to quiz questions and actual subjects treated during the course, so that lost a star :-) Otherwise highly recommended.
Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).
I enjoyed this introduction to Marketing. The course medium is very entertaining and captured my attention. The professors gave a lot of real life examples of all the concepts they introduced.
The course covers the essential areas of marketing in this era. The course directors have done a wonderful job in putting together the material and case studies to fully understand the concepts.
About the Business Foundations Specialization
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