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There are 5 modules in this course
This course will guide you through the basic elements of professional journalism and the news values and ethics of covering real-world issues and events. The overview and examples of the types of news coverage helps introduce the different types of journalism, such as social media, multimedia, print, visual and broadcast, and how professional journalists effectively use each format.
You will learn about the School of Journalism, our award-winning faculty and the world-class atmosphere of Michigan State University. We are a special place, where amazing things happen every day.
What's included
4 videos1 discussion prompt
Show info about module content
4 videos•Total 16 minutes
This is the world of journalism•4 minutes
The Michigan State School of Journalism•4 minutes
Meet your School of Journalism faculty•6 minutes
This is Michigan State University•1 minute
1 discussion prompt•Total 10 minutes
Why credibility matters•10 minutes
Earning and keeping trust
Module 2•3 hours to complete
Module details
In every module of this course, we will go deeper into journalistic values and ethics. In many ways, these values are what distinguish journalism from the many other kinds of content. You will learn how to move beyond creating content to creating journalism through understanding and using these values.
National Press Photographers Association guidelines•10 minutes
Readings in plagiarism•10 minutes
7 assignments•Total 124 minutes
Credibility, fairness...and you•10 minutes
Earning and keeping trust•6 minutes
Is seeing believing?•8 minutes
Reflection on sensationalism•30 minutes
Is it propaganda or journalism when ...•10 minutes
Is it plagiarism?•30 minutes
Trust and credibility quiz•30 minutes
2 discussion prompts•Total 20 minutes
Why does credibility matter to you?•10 minutes
Reflection on Transparency•10 minutes
Connecting with audiences and communities
Module 3•2 hours to complete
Module details
You will learn how to reach your audience and community as a journalist, by exploring news reports, interest and importance, and values and ethics.
What's included
3 videos1 reading2 assignments1 discussion prompt
Show info about module content
3 videos•Total 20 minutes
News Elements & Values•8 minutes
First things first: your lead•5 minutes
Point-of-view journalism•7 minutes
1 reading•Total 10 minutes
Frameworks for POV journalism•10 minutes
2 assignments•Total 60 minutes
Elements of a good lead•30 minutes
Connecting community and content•30 minutes
1 discussion prompt•Total 10 minutes
What news report ideas can you find?•10 minutes
Forms of journalism and their purposes
Module 4•6 hours to complete
Module details
Understanding the ways journalism happens is just as important as knowing how to do it. There are many different types of journalism, as our world is filled with so many things to communicate about: sports, cars, celebrities, movies, war, business, real estate, pets, art...if you can name it, you can do journalism about it.
Pre-lecture question: Can opinions be news?•30 minutes
Reflection on your path in journalism•30 minutes
opinion writing•30 minutes
News report ideas and development•30 minutes
3 peer reviews•Total 180 minutes
Crafting an idea for a news report•60 minutes
Graded ethics challenge•60 minutes
Brainstorming local news ideas with peers•60 minutes
1 discussion prompt•Total 10 minutes
Discussion: Does government control your media?•10 minutes
Journalism happens in interesting ways
Module 5•4 hours to complete
Module details
Journalists are working in new and exciting places such as social media. Technology has allowed the profession and journalists to do their jobs in innovative ways. You will learn about how technology impacts journalism, and best practices for blogs, Twitter, Instagram, Periscope, WeChat, Facebook and other realities of engaging in social media.
What's included
5 videos1 reading3 assignments1 peer review
Show info about module content
5 videos•Total 31 minutes
A 2-minute history of journalism•2 minutes
Engaging online audiences•4 minutes
Crowdsourcing in journalism•9 minutes
Social Media Tools for Journalists•11 minutes
Doing social media journalism•5 minutes
1 reading•Total 10 minutes
How social media makes issues go viral•10 minutes
3 assignments•Total 90 minutes
Why we should engage our audience?•30 minutes
How to use engagement strategies•30 minutes
Crowdsourcing your content•30 minutes
1 peer review•Total 120 minutes
Social media assigment•120 minutes
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Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
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Learner reviews
4.7
1,187 reviews
5 stars
79.46%
4 stars
15.82%
3 stars
3.03%
2 stars
0.42%
1 star
1.26%
Showing 3 of 1187
A
AG
5·
Reviewed on Apr 26, 2020
Very good because it is taught about all the basics of journalists. Various case studies also train me to be able to think more with the mindset of a journalist. I highly recommend this class.
D
DS
5·
Reviewed on Jun 7, 2020
I really enjoyed learning all of the different parts dealing with Journalism. I thought that the videos and the light reading made for a great learning experience. Thanks, Denise Shannon.
T
TF
5·
Reviewed on Mar 6, 2016
As a beginning course in journalism, this has been a true experience for me. I learned more than I thought I would about ethics, professionalism, and how to be true to your story.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.