En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.

Fundamentos del marketing mix

Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization


Instructors: Maria Teresa Aranzabal
Access provided by Abu Dhabi National Oil Company
8,183 already enrolled
323 reviews
Skills you'll gain
- Advertising Campaigns
- Marketing
- Marketing Planning
- Marketing Channel
- Promotional Strategies
- Marketing Management
- Media Planning
- Paid media
- Product Lifecycle Management
- Promotions and Campaigns
- Revenue Management
- Advertising
- Product Management
- Marketing Communications
- Sales Strategy
- Integrated Marketing Communications
- Product Strategy
- Product Marketing
- Product Planning
- Strategic Marketing
Details to know

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4 assignments
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There are 4 modules in this course
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- 4 stars
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- 3 stars
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- 2 stars
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Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
Reviewed on Oct 10, 2020
gracias por su apoyo .. muy completo ... me encanto.. gracias por la oportunidad
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