Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.

Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.

Discover the willingness to pay or price response of customers using surveys, experiments and market data.

Calculate the price elasticity for a given product or service and find out which is its optimal price.

Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.

Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.

Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.

Know the importance of a strategic online presence for retailers and future trends in retailing.

Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.

Learn the theories on how advertising works and how consumers make decisions.

Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.

Know the elements, latest trends and tools used for a marketing communications mix.

Equip learners with valuable skills in brand and product management, enhancing their ability to tackle real-world marketing challenges effectively.

Enhance learners' proficiency in pricing strategy and its relevance in a real-world business scenario.

Gain valuable insights into channel management practices and their significance, particularly for innovative companies like Tesla.

Demonstrate proficiency in integrated marketing decision-making and critically assess the marketing mix strategies.