Madecraft

Customer Service Professional Skills Specialization

Madecraft

Customer Service Professional Skills Specialization

Master Customer Service Strategy and Resilience.

Master strategies and tools to deliver exceptional service, resolve conflict, and prevent burnout.

Madecraft

Instructor: Madecraft

Access provided by Universidade de Sao Paulo BR

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Build a customer service strategy grounded in the five pillars of legendary service and quality measurement.

  • Master de-escalation techniques and resilience habits to handle difficult customers and prevent burnout.

  • Shift your organization's mindset from product-centric to customer-centric using data, testing, and measurement.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

September 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Madecraft

Specialization - 4 course series

Providing Legendary Customer Service

Providing Legendary Customer Service

Course 1, 4 hours

What you'll learn

  • Build a customer strategy using the five pillars of legendary service, quality measures, and an engagement framework that strengthens loyalty.

  • Strengthen your team through servant leadership, resilience-focused recruiting, and agent empowerment.

  • Align customer service work to organizational KPIs, map the customer journey, and turn contact data into a shared business asset.

Skills you'll gain

Category: Customer Engagement
Category: Team Performance Management
Category: Customer Insights
Category: Customer Data Management
Category: Brand Loyalty
Category: Customer experience strategy (CX)
Category: Leadership Development
Category: Customer Relationship Building
Category: Service Design
Category: Staff Management
Category: Customer Relationship Management
Category: Customer Support
Category: Customer experience improvement
Category: Customer Communications Management
Category: Service Improvement
Category: Journey Mapping
Category: Key Performance Indicators (KPIs)
Category: Customer Service
Category: Personalized Service
Category: Customer Retention
Transitioning Your Mindset to be Customer-Centric

Transitioning Your Mindset to be Customer-Centric

Course 2, 3 hours

What you'll learn

  • Differentiate product-centric decisions from customer-centric ones and apply the tenets that define a genuine shift.

  • Build leadership buy-in, structure a roadmap with RASCI, and prioritize tactics using reach and effort before testing them.

  • Classify customer data, separate real trends from noise, and design a measurement plan tied to customer lifetime value.

Skills you'll gain

Category: Performance Measurement
Category: Leadership Development
Category: Customer Retention
Category: Organizational Development
Category: Campaign Planning
Category: Customer Service
Category: Customer Insights
Category: Customer Data Management
Category: Customer Analysis
Category: Customer Relationship Management
Category: Customer Engagement
Category: Customer experience strategy (CX)
Category: Customer Communications Management
Category: Experimentation
Category: Customer experience improvement
Category: Trend Analysis
Category: Customer Support
Category: Culture Transformation
Category: Customer Acquisition Management
Category: Organizational Change

What you'll learn

  • Diagnose the real need behind a customer request, not just what they first ask for.

  • Respond to a frustrated customer with focused listening, matched emotion, and genuine curiosity.

  • Deliver an honest no with confidence and turn recurring complaints into lasting fixes.

Skills you'll gain

Category: Needs Assessment
Category: Active Listening
Category: De-escalation Techniques
Category: Customer experience improvement
Category: Customer Complaint Resolution
Category: Customer Relationship Management
Category: Customer Relationship Building
Category: Customer Service
Category: Verbal Communication Skills
Category: Service Recovery
Category: Customer Insights
Category: Customer Support
Category: Customer Retention
Category: Overcoming Objections
Category: Customer Engagement
Category: Expectation Management
Category: Trustworthiness
Category: Root Cause Analysis
Surviving Burnout in Customer Service

Surviving Burnout in Customer Service

Course 4, 3 hours

What you'll learn

  • Identify your personal burnout triggers and turn them into targeted, actionable stress-management goals.

  • Set and reassert clear personal boundaries using direct, assertive communication techniques.

  • Apply proactive conflict management and de-escalation techniques to resolve tense customer interactions.

Skills you'll gain

Category: Assertiveness
Category: Team Building
Category: Emotional Intelligence
Category: Self-Awareness
Category: Recognizing Others
Category: Professional Networking
Category: User Feedback
Category: Meditation & Breathwork
Category: De-escalation Techniques
Category: Resilience
Category: Stress Management
Category: Personal Development
Category: Planning
Category: Conflict Management
Category: Customer Service
Category: Goal Setting

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Madecraft
Madecraft
118 Courses11,157 learners

Offered by

Madecraft

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."