Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening - 2026 Specialization

Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening - 2026 Specialization

Learn Modern B2B Sales Strategies.

Gain sales skills like cold outreach, lead warming, as well as using emotional intelligence in sales

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Universidade Estadual de Campinas

Get in-depth knowledge of a subject

from 15 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 15 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • B2B sales

  • Sales copywriting

  • Become effective at sales by using empathy and emotional intelligence

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Lead Generation
Category: Cold Calling
Category: Sales Process
Category: Phone Sales
Category: Price Negotiation
Category: Sales Presentations
Category: Demand Generation
Category: B2B Sales
Category: Inside Sales
Category: Contract Negotiation
Category: Enterprise Sales
Category: Sales Prospecting
Category: Account Strategy
Category: Sales
Category: Negotiation
Category: Sales Strategy
Category: Sales Presentation
Category: Selling Techniques
Category: Overcoming Objections

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Prospecting and Qualification
Category: General Sales Practices
Category: Cultural Sensitivity
Category: Selling Techniques
Category: Cultural Responsiveness
Category: Rapport Building
Category: Sales Process
Category: Consultative Selling
Category: Decision Making
Category: Consultative Approaches
Category: Intercultural Competence
Category: Overcoming Objections
Category: Active Listening
Category: Sales

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Customer Relationship Building
Category: Selling Techniques
Category: Rapport Building
Category: Sales Process
Category: General Sales Practices
Category: Overcoming Objections
Category: Non-Verbal Communication
Category: Consumer Behaviour
Category: Consultative Selling
Category: Active Listening

What you'll learn

Skills you'll gain

Category: Empathy
Category: Emotional Intelligence
Category: Selling Techniques
Category: Active Listening
Category: Consumer Behaviour
Category: Rapport Building
Category: Decision Making
Category: Compassion
Category: Communication Strategies
Category: Non-Verbal Communication
Category: Interpersonal Communications
Category: General Sales Practices
Category: Empathy & Emotional Intelligence

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Rapport Building
Category: Closing (Sales)
Category: Communication
Category: B2B Sales
Category: Sales
Category: Compensation Strategy
Category: Price Negotiation
Category: Influencing
Category: Collaboration
Category: Overcoming Objections

What you'll learn

Skills you'll gain

Category: Account Strategy
Category: Lead Generation
Category: Personalized Campaigns
Category: Demand Generation
Category: Prospecting and Qualification
Category: Content Marketing
Category: Sales Strategy
Category: Sales Prospecting
Category: Search Engine Optimization
Category: Upselling
Category: Content Creation
Category: Keyword Research
Category: B2B Sales
Category: Marketing Strategy and Techniques
Category: Sales Process
How To Write A Business Proposal (B2B Sales)

How To Write A Business Proposal (B2B Sales)

Course 7, 2 hours

What you'll learn

Skills you'll gain

Category: Proposal Writing
Category: Sales Management
Category: B2B Sales
Category: Business Strategies
Category: Target Audience
Category: Business Writing
Category: Sales Process
Category: Sales Presentations
Category: Enterprise Sales
Category: Proposal Development

What you'll learn

Skills you'll gain

Category: LinkedIn
Category: Lead Generation
Category: Business Marketing
Category: Branding
Category: Product Promotion
Category: B2B Sales
Category: Cold Calling
Category: Prospecting and Qualification
Category: Automation
Category: Sales Development
Category: Sales Prospecting
Category: Web Presence
Category: Professional Networking

What you'll learn

Skills you'll gain

Category: Strategic Partnership
Category: Business Development
Category: Relationship Management
Category: Personalized Campaigns
Category: New Business Development
Category: Negotiation
Category: Business Communication
Category: Rapport Building
Category: Relationship Building
Category: Contract Negotiation
Category: Business Correspondence
Category: Business Strategies
Category: Business Relationship Management
Category: Professional Networking

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Copywriting
Category: Sales Process
Category: Marketing Materials
Category: Promotional Strategies
Category: Sales
Category: Marketing Psychology
Category: Marketing Collateral
Category: Sales Strategy
Category: Marketing Strategies
Category: Target Audience
Category: Consumer Behaviour
Category: Video Production
Category: Closing (Sales)
Category: Conversion Funnel Analysis
Category: Selling Techniques
Category: General Sales Practices
Category: Product Promotion

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses34,020 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."