Alex Genadinik

Local Marketing: SEO, Business Networking, And Website - 2026 Specialization

Alex Genadinik

Local Marketing: SEO, Business Networking, And Website - 2026 Specialization

Promote A Local Business Like A Pro: SEO & Social.

Master local SEO, social media, website creation with AI, business networking, and flier marketing

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Maritime College

Get in-depth knowledge of a subject

from 8 reviews of courses in this program

Beginner level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 8 reviews of courses in this program

Beginner level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Local SEO

  • Create a local website with AI

  • Social media marketing

  • Business networking to promote a local business

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 13 course series

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Search Engine Marketing
Category: Web Analytics and SEO
Category: Pay Per Click Advertising
Category: Web Presence
Category: Online Advertising
Category: Google Ads

What you'll learn

Skills you'll gain

Category: Web Development Tools
Category: Prompt Engineering Tools
Category: Application Deployment
Category: Web Design and Development
Category: Cloud Deployment
Category: Cloud Hosting
Category: Prompt Engineering
Category: No-Code Development

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Web Presence
Category: Web Analytics and SEO
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 4, 4 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Web Analytics
Category: Search Engine Marketing
Category: Competitive Analysis
Category: Marketing Strategies
Category: Content Optimization
Category: Web Analytics and SEO
Category: Google Analytics
Category: Digital Marketing Tools
Category: Keyword Research
On-Page SEO

On-Page SEO

Course 5, 5 hours

What you'll learn

Skills you'll gain

Category: Digital Marketing Tools
Category: Driving engagement
Category: Content Optimization
Category: Blogs
Category: Generative AI
Category: Web Analytics and SEO
Category: Content Creation
Category: Keyword Research
Category: Copywriting
Category: Search Engine Optimization
Category: Web Content

What you'll learn

Skills you'll gain

Category: Advertising
Category: Marketing
Category: Marketing Strategies
Category: Lead Generation
Category: Content Optimization
Category: Growth Strategies
Category: Search Engine Marketing
Category: Advertising Campaigns
Category: Web Presence
Category: Digital Advertising

What you'll learn

Skills you'll gain

Category: Promotional Strategies
Category: Marketing Materials
Category: Marketing Design
Category: Promotional Materials
Category: Marketing Collateral
Category: Marketing Effectiveness
Category: Graphic and Visual Design
Category: Direct Marketing
Category: Copywriting
Category: Customer Acquisition Management
Category: Target Audience
Category: Product Promotion
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Product Promotion
Category: Marketing Collateral
Category: Relationship Building
Category: Brand Management
Category: Events and Conferences
Category: LinkedIn
Category: Sales Presentations
Category: Copywriting
Category: Business Marketing
Category: Marketing Materials
Category: Communication Strategies
Category: Oral Expression
Category: Promotional Materials
Category: Marketing
Category: Professional Networking
Category: Drive Engagement
Category: Web Presence
2026 Google Search Console: #1 SEO Tool To Track SEO

2026 Google Search Console: #1 SEO Tool To Track SEO

Course 9, 2 hours

What you'll learn

Skills you'll gain

Category: Performance Metric
Category: Google Analytics
Category: Web Analytics
Category: Content Optimization
Category: Content Performance Analysis
Category: User Experience
Category: Usability
Category: Frontend Performance
Category: Digital Marketing Tools

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: LinkedIn
Category: Cold Calling
Category: Professional Networking
Category: Web Presence
Category: Sales Prospecting
Category: B2B Sales
Category: Branding
Category: Product Promotion
Category: Sales Development
Category: Automation
Category: Prospecting and Qualification
Category: Business Marketing
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 11, 5 hours

What you'll learn

Skills you'll gain

Category: Social Media Management
Category: Social Media Marketing
Category: Digital Advertising
Category: Drive Engagement
Category: Social Media Strategy
Category: Customer Engagement
Category: Content Creation
Category: Social Media Content
Category: Advertising
Category: Instagram
Category: Marketing Automation
Category: Content Strategy
Category: Subcontracting
Category: Target Audience
Category: Advertising Campaigns
Category: Social Media Campaigns
Category: Facebook
Category: Paid media
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 12, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Digital Advertising
Category: Video Production
Category: Product Promotion
Category: Performance marketing
Category: Driving engagement
Category: Content Optimization
Category: Strategic Partnership
Category: Keyword Research
Category: Content Creation
Category: Web Analytics and SEO
Category: Online Advertising
Category: Paid media
Category: Marketing Strategies
Category: Social Media Marketing
Category: Live Streaming
Category: Promotional Strategies
Category: Social Media Strategy
Category: Social Media Content
Category: Content Strategy

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Digital Marketing Tools
Category: Social Media Campaigns
Category: Online Advertising
Category: Marketing
Category: Content Creation
Category: Branding
Category: Social Media Content
Category: Advertising Campaigns
Category: Driving engagement
Category: Social Media
Category: Digital Advertising
Category: Copywriting
Category: Advertising
Category: Social Media Management
Category: Social Media Strategy
Category: Professional Networking
Category: Drive Engagement

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses39,512 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."