This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.
Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.
Instructors: Matthew Bidwell
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What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
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Specialization - 5 course series
Customer Analytics
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Operations Analytics
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People Analytics
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Accounting Analytics
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Business Analytics Capstone
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Frequently asked questions
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 5-6 months.
Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.