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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Basic Descriptive Statistics, Business Analysis, Customer Analysis, Data Analysis, Data Model, Exploratory Data Analysis, Market Analysis, Market Research, Marketing, Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Virginia

      Product Analytics and AI

      Skills you'll gain: Agile Software Development, Customer Analysis, Data Analysis, Design and Product, Leadership and Management, Product Development, Product Management, Business Analysis, Project Management, Research and Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      464 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: Data Analysis, Business Analysis, Probability & Statistics, Statistical Analysis, Leadership and Management, Basic Descriptive Statistics, Exploratory Data Analysis, Financial Analysis, Forecasting, Data Model, Mathematics, Performance Management, Strategy, Accounting, Customer Analysis, Human Resources, Human Resources Operations, Market Analysis, Market Research, Marketing, Mathematical Theory & Analysis, Operations Management, Operations Research, Organizational Development, People Analysis, People Management, Spreadsheet Software, Talent Management, Financial Accounting, People Development, Collaboration, Finance, Regulations and Compliance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Business Analysis, Data Analysis, Statistical Analysis, Probability & Statistics, Customer Analysis, Market Analysis, Marketing, R Programming, Data Management, Exploratory Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • U

      Unilever

      Advanced Tools for Digital Marketing Analytics

      Skills you'll gain: Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Demand Analytics

      Skills you'll gain: Data Analysis, Forecasting, Data Model, General Statistics, Probability & Statistics, Regression, Statistical Analysis, Basic Descriptive Statistics, Statistical Tests, Statistical Visualization, Data Visualization, Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      284 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Business Analysis, Data Analysis, Market Analysis, Marketing, Brand Management, Customer Analysis, Customer Relationship Management, Strategy, Marketing Management, Product Strategy, Regression

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      M

      Macquarie University

      Marketing analytics: Know your customers

      Skills you'll gain: Business Analysis, Customer Analysis, Entrepreneurship, Market Research, Marketing, Research and Design, Big Data, Customer Relationship Management, Finance, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      427 reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      U

      University of Colorado Boulder

      Advanced Business Analytics

      Skills you'll gain: Data Analysis, Business Analysis, Exploratory Data Analysis, Statistical Analysis, Data Management, Probability & Statistics, Data Model, Decision Making, Data Analysis Software, General Statistics, Statistical Visualization, Data Visualization, Basic Descriptive Statistics, Mathematics, Regression, Business Intelligence, Mathematical Theory & Analysis, Business Communication, Communication, Data Structures, Databases, Plot (Graphics), Database Application, Extract, Transform, Load, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Placeholder
      U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Analysis, Business Analysis, R Programming, Data Visualization, Exploratory Data Analysis, Data Analysis Software, Machine Learning, Statistical Machine Learning, Data Management, Interactive Data Visualization, Statistical Programming, Algorithms, Data Model, Extract, Transform, Load, Accounting, Communication, Customer Analysis, Data Mining, Data Visualization Software, Machine Learning Algorithms, Probability & Statistics, Statistical Analysis, Audit, Market Research, Marketing, Natural Language Processing, Regression, Visual Design, Visualization (Computer Graphics), Accounting Software, Basic Descriptive Statistics, General Statistics, Market Analysis, Computer Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Placeholder
      U

      University of Colorado System

      Customer Data Analytics for Marketers

      Skills you'll gain: Data Science

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Placeholder
      M

      Meta

      Data Analytics Methods for Marketing

      Skills you'll gain: Marketing, Business Analysis, Data Analysis, Marketing Management, Statistical Analysis, Digital Marketing, Media Strategy & Planning, Advertising, Experiment, Forecasting, Market Analysis, Market Research, Probability & Statistics, Regression, Research and Design, Statistical Tests

      4.7
      Rating, 4.7 out of 5 stars
      ·
      248 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to customer analytics

    genai for customer analytics and insights with june
    customer data, analytics, and segmentation
    customer data analytics for marketers
    marketing analytics: know your customers
    create a custom marketing analytics dashboard in data studio
    machine learning with pyspark: customer churn analysis
    python nltk for beginners: customer satisfaction analysis
    custom reports in google analytics
    1234…199

    In summary, here are 10 of our most popular customer analytics courses

    • Customer Analytics: University of Pennsylvania
    • Product Analytics and AI: University of Virginia
    • Business Analytics: University of Pennsylvania
    • Strategic Business Analytics: ESSEC Business School
    • Advanced Tools for Digital Marketing Analytics: Unilever
    • Demand Analytics: Rutgers the State University of New Jersey
    • Marketing Analytics: University of Virginia
    • Marketing analytics: Know your customers: Macquarie University
    • Advanced Business Analytics: University of Colorado Boulder
    • Business Analytics: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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